Jump scare

(1942), which featured the Lewton Bus technique, considered the first jump scare Though not intended as a scare, the film Citizen Kane (1941) includes an abrupt wipe transition near the ending of the film which features a shrieking cockatoo. According to Orson Welles, this was intended to startle audience members who might have been beginning to doze off towards the end of the film. While editing Cat People (1942), Jacques Tourneur created the jump scare, in which quiet tension builds and is suddenly and unexpectedly interrupted by a loud noise, cut, or fast movement, startling the viewer. In the film, Alice is walking home along a deserted street late at night, and realizes Irena is following her. Alice begins to panic, running, and the silence of the night, the contrast between light and deep shadow, shots of the fearful Alice, and the intermittent clacking of high heels set up suspense: abruptly, a bus enters the frame with a loud unpleasant noise, scaring the viewer. The jump scare device is sometimes called the Lewton Bus after producer Val Lewton, who used it in subsequent films. Prior to the 1980s, jump scares were relatively rare in horror movies; however, they (in particular the Lewton Bus) became increasingly common in the early 1980s as the slasher subgenre increased in popularity. Carrie, released in 1976, has one of the first modern jump scares. The scene in which Carrie's bloodied arm abruptly emerges from the soil at the end of the film is credited as the inspiration for the use of a final jump scare in the 1980 film Friday the 13th, to show that an apparently dead character had survived. The 1979 film When a Stranger Calls uses a form of jump scare to suddenly reveal the location of the antagonist to both the protagonist and the audience. Film writer William Cheng describes this as causing a "sudden vanishing of the protective walls surrounding the film's protagonist", in turn giving the viewer at home a sense that the intruder is also somehow closer to them. The 1980 film The Shining is known for its "misplaced" jump scares, whereby director Stanley Kubrick appears to subvert horror conventions with seemingly banal occurrences which coincide with a dramatic cymbal crash preceded by a tense orchestral build up. Such instances include the appearance of a title card announcing "Tuesday" or when Jack Torrance, the film's main antagonist, removes a sheet of paper from a typewriter. Several of David Lynch's films use jump scares, such as Mullholland Drive and Inland Empire. The 2009 film Drag Me to Hell contains jump scares throughout, == In video games ==

Resident Evil is often cited as an early video game to use jump scares. The player, during the course of the game, walks through a hallway where the music begins to lower. About halfway through the hall, zombie dogs will suddenly leap through the windows and the music will peak in volume and intensity. However, the earliest known instance of a video game jump scare is in the 1985 Lucasfilm game Rescue on Fractalus!, wherein while the player is saving stranded humans on a hostile world, sometimes a supposed evacuee approaching the player's ship turns out to be a hostile alien who jumps on the ship's windscreen. The video game Daylight was described as being a "vehicle for jump scares", and though reviewers praised its successful use of jump scares, they commented that, as the game wore on, jump scares alone were not a sufficient tool for scaring players. The 2014 video game franchise ''Five Nights at Freddy's'' was described as "perfect for live streaming" due in part to its use of jump scares. == In advertising ==

Below are examples of jumpscares in video advertising: K-fee In 2004, K-fee (Kaffee), a German caffeinated energy drink company, released nine television advertisements that feature peaceful footage, such as a car driving through a green valley, or two people at a beach. A zombie then pops up on the screen, along with a loud, high-pitched scream, potentially scaring the viewer. At the end of each advertisement, the slogan, "So wach warst du noch nie.", which translates into English as, "You've never been so awake.", appears on the screen, simulating the effect the energy drink will have on its consumers. Four radio ads were also released such as a Christmas story and a meditation audio, both in German and English, with the last intended to expand the brand to the United Kingdom. Production English commentator Rhys Production 11 interviewed two of the actors who starred in the commercials, Brad Johnson and his brother Adam Johnson, who revealed that the company originally used puppets "to create scary objects". After this plan did not work, the brothers themselves starred in the commercials. In popular culture Verizon released a commercial in the second half of the 2000s. This commercial is similar to K-fee ads, with the jumpscare being of a man and the scream being different, and the slogan saying "Think that was scary?". In the mid-to-late 2000s, a spoof of the "Auto" commercial was made with the following changes: the slogan says something similar to the slogan and fades out, and the K-fee logo is replaced with a red-tinted logo (similar to the 1990s Comedy Central logo) inflating like an explosion before returning to the normal positions and the voice whispering sounds like a static; these accompany a piece of music sounding like a slap bass. The Nun ad In August 2018, a video marketing The Nun depicts the iOS device volume icon muting before the titular character appears with an incredibly loud scream. The ad was removed shortly afterward for violating YouTube's "shocking content policy". == Internet screamers ==

An Internet screamer or simply screamer is an image, video or application on the Internet that has a sudden change designed to startle the user, typically using a scary face with a loud scream. A notable example of an Internet screamer is The Maze (often called Scary Maze Game) by Jeremy Winterrowd in 2004. Another example of a internet screamer is Kikia. The video starts with a boy on a grass. The video changes to a picture of the same boy walking on a street. A ghost from Fatal Frame then pops up with a loud, high-pitched scream. Reaction videos After the rise of YouTube, Internet screamers gradually transitioned from chain emails to reaction videos where people filmed as they pranked others to click on an Internet screamer and record their reactions, or use a character's scream edited with jumpscare so it appears as though the character is reacting to a jumpscare. A prominent early screamer reaction video (a sketch by Saturday Night Live) was uploaded on YouTube in May 2006 by user CantWeAllJusGetAlong. The video features a boy (Bobby Moynihan) sitting at a desk while playing The Scary Maze Game. In the video, the boy, initially confused, asks "Why can't I touch this?", however a picture of a scary creature appears with a big shout, the boy hits the screen and breaks the computer, urinates in his pants, and runs towards the person filming him, starting to cry. Since the upload, the video has been viewed over 25 million times. Maze reaction videos were featured twice on ''America's Funniest Home Videos''. == See also ==