In July 2000, it was reported
Stan Lee had signed a deal with
DC Comics to produce a 12 issue
miniseries of
one-shot Elseworlds taking place within a
shared universe that would feature reinterpretations of established characters within the
DC Universe before culminating in a final
Crisis one-shot. While the contract with Lee was for 12 issues, editor
Mike Carlin said that depending on the sales for the books a 13th
Secret Files and Origins issue might be produced. According to Uslan, after watching Lee and Kane, this led to Uslan asking a hypothetical question of "what if Lee had been hired by DC instead of
Marvel Comics?", but the nature of Lee's contract with Marvel prevented Uslan from pursuing this project at the time. When
Toy Biz bought Marvel in the wake of the company's
Bankruptcy in 1999, the company renegotiated Lee's contract with Marvel, and while Lee's salary was severely reduced it also allowed Lee to pursue
freelance work outside the company such as establishing
Stan Lee Media. After Uslan confirmed that Lee was no longer Marvel exclusive and was open to the idea of working for DC, Uslan met with then DC Comics President
Paul Levitz, where he presented a two-page proposal for the project with Levitz enthused about the idea. The announcement was met with a variety of reactions across the industry and the comic reading fan base with rumors initially circulating the project was Lee's revenge for having his role in Marvel pared down with Toy Biz executives embarrassed and furious with the announcement. Lee dismissed these rumors stating: I'd never do anything to hurt Marvel, they’re family. You don’t do things to hurt your family. The line-up of DC reinterpretations was initially supposed to include a new take on the
Teen Titans to be drawn by
Walt Simonson. Another reinterpretation to be announced but never come to fruition was a new take on the
Legion of Super-Heroes.
Alex Ross was approached to create
cover art for the miniseries, but declined as he felt both the miniseries and
The Dark Knight Strikes Again were the wrong direction for DC to take describing the events of overly gimmick focused and a sign of creative stagnation. The covers were instead provided by
Adam Hughes.
Mike Mignola was also supposed to contribute to the series, but had to drop out due to his work load.
George Pérez was also initially announced as being slated to draw the final
Crisis issue of the series. ==
Batman==