Juticalpa's economy is primarily agricultural and commercial.
Olancho's wide, fertile river valleys support maize, cattle and dairy farms.
Queso Olanchano a hard and salty cheese, and "Mantequilla Crema" white cream, are produced in great quantities at several dairies and exported throughout the country, the Central American region, and United States. Because of its proximity to successful farms and its position on the only paved highway in Olancho, Juticalpa's economy has led to relative prosperity. Despite its strong agricultural base, unemployment in Juticalpa is high. To support themselves, many citizens of Juticalpa run small stores called
pulperías where they sell household items and food stores to neighbors. Juticalpa contains a number of small businesses, many restaurants (ranging from
taco stands to dine-in establishments with air conditioning), a hospital donated by the Japanese government, medical clinics, and a number of public and private schools. ATMs are easily found throughout the town and inside local bank branches. A new mall opened at the beginning of Boulevard Los Poetas, and four fully supplied supermarkets are well distributed across town. Recent road paving projects were finished in Barrio El Centro and Barrio de Jesús, but most of the town peripheral streets remain unpaved. The area serves as a transit hub for the tourists headed to The Sierra de Agalta National Park, and for tourists visiting The
Cuevas de Talgua, limestone caves containing the calcified phosphorescent remains of ancient inhabitants of the area. In
Honduras, Juticalpa is most famous for the production of an alcoholic
palm Coyol tree wine known as
coyol wine. Residents knock down palm trees in the middle of the dry season (March and April) and enjoy the wine at the sites, or transport the beverage to the marketplace in plastic bottles. The easiest place to find the drink is in the village of La Concepción, a few kilometers west of Juticalpa on the highway to
Tegucigalpa. == Education ==