K-Design Award is an international design contest exhibit held by ‘DESIGNSORI’ Korea’s design portal. The contest’s purpose, claiming to support Asia’s 3 major design award, leaving morphological simplicity or complexity aside, is to select a nice idea materializing good design, which have the potential to be commercialized. In 2015, Dell Inc. was awarded grand prize while LG Uplus and Phiaton got the gold prize.