In February 2007,
WYLD-FM 98.5
FM began broadcasting a
smooth jazz format on its
HD-2 frequency. On August 1, 2012, the HD-2 frequency and translator of 98.5 FM
WYLD-FM dropped its
smooth jazz format for
Top 40 (CHR) as "96.3 KISS FM." This marks the second time in this market that
Clear Channel has used the Top 40
"KISS-FM" brand, which was last used at
KSTE. 96.3 and 98.5
HD-2 KISS-FM aired radio personalities from other
KISS-FM stations in the
United States, and is
jockless. The station does have
local insertion of
station identification, local commercials, and
traffic reports. On February 17, 2014, at noon, K242CE changed their format to
active rock, branded as "Rock 96.3", relaying WRNO-FM HD2. The first song on Rock 96.3 was
For Those About to Rock (We Salute You) by
AC/DC. The change came a month after the previous active rock outlet in New Orleans,
WRKN, flipped to country as "Nash FM 92.3". On January 20, 2017, K242CE/WRNO-FM HD2 flipped to
classic hip hop, branded as "Throwback 96.3." ==Former programming==