Kait Diaz has been extensively featured by Microsoft in advertising for the
Gears of War franchise since the launch of
Gears 5 in 2019. Like other characters in the franchise, she has been subject to various merchandise. In 2016,
McFarlane Toys released a highly detailed action figure for the character, which stands 7 inches tall, rests atop a stand, and includes her weapon in-hand. In 2019, statue makers First 4 Figures unveiled a resin statue in the character's likeness. A limited edition
Xbox One controller named after the character, with a snow-weathered finish and COG emblem, was released on August 20, 2019, as a standalone purchase and was also included in a Limited Edition Bundle for
Gears 5. Kait Diaz has received a positive critical response. In his review of
Gears of War 4 for
The Guardian in October 2016, Steve Boxer noted that Kait is the franchise's first properly central female character and was positive in his assessment of the game's campaign and cast of characters. Kait's depiction in
Gears 5 drew critical praise for her level of complexity, range of emotions, and strong backstory. Multiple sources formed a view that her role in
Gears 5 led to more nuance in its narrative, and brought more emotional depth and maturity to the series as a whole. George Yang from
The Escapist opined that
Gears 5 was able to pivot the narrative to explore Kait's story in a way that felt natural, because the strong story of the
Gears series allows Kait to be in the spotlight since questions about her lineage appeared in
Gears of War 4. Sam Byford from
The Verge was of the view that the game's plot does a great job throughout of establishing the stakes on both a personal and global level, giving emotional momentum to the storytelling about Kait's exploration of her heritage even as the world is on the brink of collapse. In his review of
Gears 5 for
The Bleacher Report, Chris Roling said that Kait's past and conflicts "are exploited for some excellent, creative gameplay sequences even longtime fans of the series won't see coming". John Saavedra from
Den of Geek opined that Kait and Del outshone the series’ original duo of Marcus Fenix and Dominic Santiago as they have actual personalities and motivations that go beyond “killing Grubs”, highlighting their banter to be a delightful experience which adds necessary levity to a plot that often place its characters in tragic circumstances. Kaan Serin from
TheXboxHub proclaimed the character to be one of the best heroines in gaming. The decision by the Coalition to feature Kait as the central protagonist of
Gears 5 attracted significant media coverage. Several sources have commented that the decision to promote a female side character to series protagonist represents a major departure in creative direction for the series, and an important development for the games as a whole. This is due to the fact that the
Gears of War game franchise is stereotyped for being a “bro-shooter” and for its "
dudebro machismo". Many industry watchers perceived the replacement of lead character Marcus Fenix with Kait Diaz as a bold move by the developer. Brittany Vincent observed that while the series has had female characters like Anya Stroud to help punctuate the narrative, this is the first time "a woman has been at the forefront" for the series. She compared this to "swapping in
Spartan Kat in for her own personal
Halo title instead of giving her a little time in
Halo: Reach". Byford said the shift in focus "does wonders", noting that the franchise's move to its first female lead does not feel forced, nor was it ever directly acknowledged. Todd Martens from The
Los Angeles Times noted that Kait's story arc helped bring a sense of mystery to a series filled with monstrous villains and chainsaw guns while reducing the unnecessary machismo prevalent in previous installments. Terry Terrones from
The Gazette claimed that Kait makes for a fascinating protagonist and her personal journey gives the franchise a completely new look, even with the presence of Marcus Fenix and his son J.D. within the narrative. Owen Gough felt that the narrative of
Gears 5 benefited from an exciting new lead in Kait "who manages to revitalise the male-only club of killing monsters, without feeling like it's pandering to an expanded audience". Similarly, Roling found Kait's plot points in the narrative to be well handled and remains engaging throughout without being "stereotypical gender fodder". Shaun Munro from
Flickering Myth considered Kait to be the most sympathetic and likeable character in the entire
Gears series and a more appealing protagonist then J.D., whom he dismissed as a "dullard". Reflecting on the issue of female leads in video games being perceived as a risky proposition, senior producer at The Coalition Zöe Curnoe expressed a desire to see the normalization of women leads in video games and that it would no longer be a newsworthy topic. On the other hand, Osama Niazi from
Segment Next expressed concern that The Coalition may not have adequately prepared for a hostile backlash from certain segments of the video game player audience with
misogynistic attitudes, citing the
significant negative reception to the promotion of female playable characters in Battlefield V as an example. Sherif Saed from
VG247 reported an incident which took place during a Q&A session at an E3 Coliseum panel in June 2019 where
John DiMaggio, the voice actor of
Marcus Fenix and a panel member, reprimanded an audience member who queried the hosts about Kait Diaz's “sexual preference”. Saed suggested that DiMaggio's response to the way the question was worded implied that it may have been asked in bad faith. Laura Bailey's performance as Kait Diaz has received critical acclaim from several reviewers. Byford credited Bailey's strong performance with anchoring Kait's personal struggles in a believable manner, which play out with a surprisingly delicate touch and includes some genuinely shocking moments. For her performance as Kait Diaz, Bailey received nominations for best video game performance of the year award from a few outlets. On the other hand, Alan Wen remarked that Kait is a Hispanic character being played by a white Caucasian actor in his analysis of the issue of
whitewashing as well as the lack of opportunities for voice actors from ethnic minority backgrounds. ==References==