Following the release of
Last Call BBS in mid-2022, Zach Barth, the founder of
Zachtronics, announced that he was shutting down Zachtronics, saying "We felt it was time for a change. This might sound weird, but while we got very good at making ‘Zachtronics games’ over the last twelve years, it was hard for us to make anything else." By 2025, Barth had formed much of the same team of Zachtronics under a new studio called Coincidence, which Barth called a "flexible business framework". Before announcing
Kaizen, the studio had already published two physical card games, as well as an
edutainment game,
Add Astra, that was released in 2024. Coincidence announced
Kaizen in March 2025. Barth said that their approach with
Kaizen was to make their previous style of games from Zachtronics to be more approachable from a broader audience. The item-creating gameplay of previous Zachtronics games was refined to help players review what exactly went wrong with their assemblies, and how to improve them. Barth had wanted to set a game during the Japanese electronic boom of the late 1980s, since a number of key products still remembered in the present were created during that period. Matthew Burns, writer and producer for Coincidence and who is half Japanese, wanted to create a main character with American-Japanese nationality to address
anti-Japanese sentiment in the United States during that time. Burns claims that works like 1993's
Rising Sun played to misconceptions of how the Japanese had become so efficient, and based most of ''Kaizen's
narrative on research from a book, Inventing Japan'', that documents the continuous improvement that Japan utilized after the end of World War II; ==References==