She was born in 1984 as the daughter of
Marek Sanak, a molecular biologist; and Iwona Sanak, a dentist. She attended the
Bartłomiej Nowodworski High School in Kraków, where she passed the
matriculation exam. Subsequently, she graduated with
Bachelor's (2006) and
Master's degree (2008) in
management and
marketing from the
Jagiellonian University. In 2006, she studied at the
IECS – The Strasbourg Graduate School of Management within the
Socrates-Erasmus programme. In May 2021, she became the coordinator of the “UEK Pomaga” (UEK Helps) project, aimed at “building social responsibility in the academic community”, among others by “supporting
pro-ecological attitudes” and providing various forms of assistance “in the name of implementing the principle of social
solidarity”, implemented within the “UEK Responsible” Program at the Kraków University of Economics. Since October 2021, she has been the director of the MBA CSB+ Master Program at the Kraków School of Business at the Kraków University of Economics. She coordinates the School of Elementary Academic Didactics at the Kraków University of Economics. She published her PhD as a monograph in 2018, She researched on the impact of advertising on consumers, remembering ads,
cognitive errors,
manipulation and
persuasion techniques in advertising,
open innovation and
crowdsourcing. and the Spokesmen of Science Association (2018). In 2017 and 2018, she was awarded the Kraków University of Economics Rector's Award as the “lecturer best rated by the students”. == Books ==