Her professional career in soccer began in 1993, when she worked for the World Cup Organizing Committee for the
1994 FIFA World Cup. She began working for
Major League Soccer as a founding member, and in 1996 became the vice president of corporate marketing for MLS from 1996 until 1999. In 2003, Carter joined
Soccer United Marketing, the marketing branch for
U.S. Soccer and MLS. On December 13, 2010, Carter was promoted from executive vice president to president of Soccer United Marketing. On December 5, 2017, Carter declared her candidacy for president of the
United States Soccer Federation. Immediately following her announcement, people speculated that she was handpicked by outgoing president,
Sunil Gulati, and MLS Commissioner,
Don Garber, primarily because reports came that Gulati was considering her to run before he announced that he would not run. She denied any collusion. In the
2018 U.S. Soccer presidential election, Carter finished tied with
Kyle Martino for second in the results, but lost to
Carlos Cordeiro. In April 2018, Carter left Soccer United Marketing to pursue other opportunities, and on October 15, 2018, Carter was named as the Chief Revenue Officer of
LA 2028 and the CEO of US Olympic and Paralympic Properties—the commercial joint venture between LA 2028 and the
United States Olympic & Paralympic Committee. In September 2021, Carter was promoted to the role of chief executive officer for LA 2028, stepping down from the role in December 2023. Carter was succeeded by
Reynold Hoover. == References ==