2022–present: Establishment and formation of girl groups Kawaii Lab. was founded on February 14, 2022, as an idol project by Asobisystem. The project is led by model and TV personality Misa Kimura, a former member of
Musubizm where she was the group's leader. Its slogan slogan is as it aims to produce idols who can be active on the world stage. On the day that Kawaii Lab. was established, Idolater, a girl group formed in 2019, joined the project as its first artist. The seven member line-up of the project's first girl group,
Fruits Zipper was revealed on February 22, 2022. On December 14, the first members of Kawaii Lab.'s second girl group, which would later be known as
Candy Tune, were announced. Candy Tune's seven-member line-up was complete by mid-February 2023 and they released their debut eponymous digital album on March 7. On September 13, Fruits Zipper released its debut
maxi single, . The song, which had originally been released digitally on April 29, 2022, went viral on
TikTok. Idolater disbanded after their final concert on October 15. On November 21, Kawaii Lab. launched the trainee group called Kawaii Lab. Mates. Sweet Steady released their debut digital single, "Hajimari no Aizu", on March 1. On July 23, Kawaii Lab. announced that they would form a fourth girl group. The group's name
Cutie Street and eight member line-up consisting of three promoted Kawaii Lab. Mates members was revealed on July 30. On August 7, Candy Tune's debut maxi single, "Kiss Me Pattisier", was released. On November 13, Cutie Street released their debut maxi single, . Sweet Steady released their debut maxi single on December 18. On June 21, 2025, Kawaii Lab. debuted the duo
PiKi, composed of Fruits Zipper's
Karen Matsumoto and Cutie Street's
Haruka Sakuraba, with the lead single, "
Kawaii Kaiwai", which was used as the ending theme song for the second season of
My Dress-Up Darling. ==Artists==