In April 1953, the station
signed on the air as
KMLW in
Marlin, Texas. Its
call sign indicated that it served both
Mar
Lin and
Waco, the larger city nearby. It was only powered at 250 watts and was a
daytimer, required to
sign-off at night to avoid interfering with other, more powerful stations on 1010 AM. It was owned by KMLW, Inc. and had studios on the Marlin-Waco Highway. The station changed call letters to
KAWA on August 1, 1961. In 1962, it was authorized a dual-city ID of Waco-Marlin. By the early 70s, KAWA was carrying a Country format. On January 1, 1976, the station's call letters were changed to
KKIK and the station shifted to a Progressive Country format. By 1978, the station had moved back to mainstream country. By the 1970s, it had gotten
Federal Communications Commission permission to move its
city of license to Waco. It got a boost in power to 10,000 watts, but was still a daytime-only station. It carried news from
Associated Press Radio. By the early 80s, KKIK was struggling in the ratings and had added blocks of Spanish language programming. In 1982, KKIK moved to a Christian music format, and the letters were changed to
KBBW in September 1982. The station was acquired by American Broadcasting of Texas in 1986. American Broadcasting switched the format to
Christian talk and teaching, now broadcasting 24 hours a day. ==Translators==