Early years On September 7, 1966, Clay Broadcasters, Inc., a consortium of six local businessmen, obtained a construction permit from the
Federal Communications Commission (FCC) to build a new 500-watt, daytime-only station in Liberty. KBIL—representing "Clay Broadcasting in Liberty"—went on the air February 12, 1967, with a country music format. The station was acquired by Mack Sanders's S & M Investments, which owned outlets in other Plains states, in 1971. Sanders retained what he called a "Proud Country" format, focusing on a traditional mix of country music. S & M proposed to the FCC that 106.5 MHz be inserted at Liberty with changes to the frequencies of three other stations in the region. Construction of the FM took place in 1978. Simultaneously with the launch of the FM station, KBIL and the unbuilt FM were sold to Strauss Broadcasting Corporation for $1.28 million, with the stations becoming KFIX and
KFIX-FM. Joe Abernathy, the general manager who ran the KFIX stations (and hired
Rush Limbaugh under the name "Jeff Christie" as a late-night host on the FM side), was blamed by Strauss for financial mismanagement of the pair; much-ballyhooed morning host Mike Murphy could not join for five months due to contractual obligations, and early issues with the FM signal kept listeners away. The stations were then sold to Southwest Radio Enterprises, a division of Southwest Florida Enterprises; it was the firm's first broadcasting purchase. Southwest named Dean Goodman, later the owner of
GoodRadio.TV, as CEO. The FM was renamed KSAS; the next year, it was the AM's turn for a revamp, becoming oldies under the call sign KLDY. The call letters were changed to KKCI in 1982 when Golden East Broadcasting purchased KLDY and KSAS and converted both stations to a simulcast.
Urban contemporary format Golden East put the AM station on the market and found a buyer in 1984: Elbert Anderson, the Black owner of a local Coca-Cola bottling company. New studios were built on 63rd Street to handle the majority of the programming, and the station became KCXL with an
urban contemporary format, the third local radio station for Kansas City's Black community. A satellite studio was built in 1989 in
The Landing shopping center. However, because the signal was limited to the suburban Northland, it eventually fell short competing with longtime station
KPRS. The station subsisted on the sale of air time to churches and on selling advertising around their programs. A dip in advertising revenue would prove to be too much for the station to bear; it went off the air on March 4, 1992. KCXL was then sued by the
Small Business Administration (SBA) for defaulting on a 1984 loan it had received to finance the purchase; no payments had been made since 1989.
Schartel ownership The SBA took possession of KCXL's assets and put them up for sale. Two years later, they had a buyer: Pete Schartel, a resident of nearby
Independence, Missouri, who returned the station to the air with an oldies format on November 21, 1994. Since Schartel took over, the station has aired a myriad of programs under its talk format, some of them on a leased basis. For a time, at night,
WHB leased KCXL at night for overflow sports programming; the station also had an overnight dance format brokered to Surge Radio between 2016 and 2017. KCXL's general mix of programming was described by a 2020 article in
The New York Times as "a cast of far-right conspiracy theorists, evangelical pastors and anti-Semites", including the radio program from far-right conspiracy theory outlet
TruNews and far-right nationalist
Alex Jones.
Broadcast of Radio Sputnik In a
time brokerage agreement with
RM Broadcasting, KCXL began airing
Radio Sputnik six hours a day beginning on January 1, 2020. The time brokerage agreement pays KCXL $100,217 per year, and Schartel later acknowledged he signed it largely for financial reasons. Funded and directed by the Russian government, In the wake of the
2022 Russian invasion of Ukraine, the airing of Sputnik content on KCXL and other U.S. radio stations came under fire, with the
National Association of Broadcasters calling on stations to cease airing such programming. However, in a March 2022 interview, Jonne Santoli-Schartel, the station manager, stated that even though she disapproves of the invasion of Ukraine, KCXL has no plans to discontinue its broadcast of Sputnik output, stating, "If we can't express our viewpoints anymore, and we have cancel culture, and people deleting and people putting pressure on other people to not hear certain programming, then we're in trouble and freedom no longer exists." The editorial board of
The Kansas City Star criticized this decision as unethical and unpatriotic. ==References==