I love boobies! In 2008, KAB released their "I love boobies!" shame-free breast awareness message. This message was designed to take a positive approach to breast cancer dialogue. It particularly resonates with young people and encourages them to be open and active about breast cancer prevention. "I love boobies!" is focused on sparking dialog among young people about breast cancer and breast health. Many different kinds of "I love boobies!" merchandise have been made to further this cause, and
revenues from this merchandise fund KAB programs and campaigns, broaden its reach, and in the past, provide
grant money supporting important studies.
School controversy The "I love boobies!" bracelets were created by the Keep a Breast Foundation in 2004. The foundation sold one-inch wide
silicone rubber bracelets emblazoned with the slogan "i ♥ boobies! (Keep a Breast)" to raise money and encourage conversations about breast cancer among young people. The foundation's marketing manager, Kimmy McAtee, described the slogan as "[speaking] to young people in their own voice about a subject that's very scary and taboo." As the bracelets became a fashion craze among teenagers, many school districts began to ban the wearing of these bracelets as the slogan conflicted with school dress codes which prohibit the wearing of any item that includes sexually explicit language or pictures. A dispute over the school bannings reached the
U.S. Court of Appeals for the Third Circuit. A panel of three judges heard the case, which was then re-heard by all 14 judges
en banc. The court ruled 9–5 that the school's ban on the bracelets violated the students' right to
free speech because the bracelets were not plainly offensive or disruptive and were speech conducted to raise awareness of a social issue. The
U.S. Supreme Court later declined to take up the case.
Current and past campaigns The "DIY Action" campaign was created for people who wish to start their own
fundraiser benefiting KAB. The organization provides educational materials and awareness merchandise, and the events range anywhere from skateboarding and music events, to cook-offs and birthday parties. The "#checkyourselfie" campaign was created to share the message of breast self-checks with friends and followers via
social media platforms. It is meant to encourage people to download the free KAB Check Yourself! app, which explains how to do a self-check and lets users set a monthly reminder for future checks. "Fit 4 Prevention" is a national movement to raise awareness about breast cancer prevention through
fitness and
wellness. The goal of F4P is to inspire people to reduce their risk of cancer by adopting a healthier, more active lifestyle. "Imagine If..." was a support program intended for young people to share their feelings concerning what the world would be like if there were no cancer. It was part of the Keep a Breast Traveling Education Booth and traveled on
music tours,
festivals, and events around the world. Participants wrote down their responses on a small whiteboard, took photos with their "Imagine If..." responses, and then shared the photos on the internet and social media. The "This is My Story" campaign gave people a chance to share the impact breast cancer had on their lives through writing or video. Videos and written testimonies were shared on KAB's YouTube Channel, website, and social media platforms. == Partnerships ==