Keith Lee gained prominence as a
Las Vegas based food taster on
TikTok. Lee began using TikTok in November 2020, mainly posting cooking videos and family content. He began posting restaurant reviews in 2021. Lee's videos follow a consistent formula, where he describes his experience ordering the food and rates each item on a scale from one to ten. Lee says he began making TikToks to help combat his anxiety with
public speaking. Lee has traveled to cities such as
Atlanta,
Houston and
New York to review local restaurants, giving preference to Black-owned and family-owned restaurants. He frequently has family members place takeout orders on his behalf in order to avoid preferential treatment from restaurant owners. In 2024, Lee selected
Toronto as the first international stop of his food tour. He praised the cultural food diversity and customer service in the
Canadian city. Lee was included on the 2024
Forbes 30 Under 30 list under the category Food & Drink because of his TikTok food reviews. == Personal life ==