Via his position at UCN, Cortsen has helped develop and implement the first professional
bachelor's degree in
sport management in
Denmark as well as other educational and research activities related to
sport economics, sport management, and
sport marketing. This includes collaboration with various sport organizations and personalities in Denmark and abroad, which has provided a better framework for sport management research in Denmark. As a
Ph.D. student linked to
Centre for Corporate Communication at Aarhus School of Business, Aarhus University, Cortsen's research focuses on the intersection between sport marketing, sport economics, and sport management and involves collaboration with several important actors connected to the sports industry, ranging from
corporations, sport organizations and
athletes - including
Carlsberg,
Hummel,
NFL, DIF, DBU,
Annika Sörenstam,
Brandi Chastain etc. These research initiatives have facilitated an in-depth understanding of important commercial mechanisms in sports and has coined the term
hybrid sports branding. His research also encompasses
strategic CSR in sports and
commercial business models in sports seen from an economic brand perspective. As a result of his research, Cortsen has travelled across international research environments, including research visits or research collaboration at the
University of San Francisco,
Harvard Business School and
University of Northern Colorado. Based on his knowledge and expertise, Cortsen contributes with comments in different media's coverage of commercial problem areas in Danish and International sport. Cortsen has also conducted reviews of academic work for the European Association of Sport Management and for
Sport, Business, Management - an international journal. ==References==