Hoxsey: When Healing Becomes a Crime As his health was finally stabilizing, Ausubel's father back in New York City was diagnosed with
cancer and died just six months later. This propelled Ausubel on a research mission to learn everything he could about
alternative cancer treatments. He took a special interest in the
Hoxsey Herbal Treatment and produced a film and book about it entitled
Hoxsey: When Healing Becomes a Crime.
Seeds of Change Since the Hoxsey formula was an herbal one, Ausubel became immersed in the world of
botanical medicine. This pursuit led him to
Gabriel Howearth who had spent years with indigenous farmers learning about traditional healing plants and ancient farming practices. In 1989 they founded
Seeds of Change a seed company aiming to restore "backyard biodiversity" by selling farmers and home gardeners open-pollinated, nonhybridized seeds from crops grown for generations in the same geographic area. Ausubel served as the company's CEO from 1989 to 1994. He authored
Seeds of Change: The Living Treasure about the company's mission and work.
Odwalla In January 1995 Ausubel joined the board of directors at
Odwalla, an eco-aware juice company. ==Books and films==