2002–2005: Career beginnings In 2002, Kerli competed in the singing competition
Laulukarussell in the age group category 13–15 and on 18 May won with the song "
Bridge over Troubled Water". Also in 2002, she falsified her age to enter the
Baltic song contest
Fizz Superstar, as the minimum age was fifteen. She ended up winning the contest, gaining a singing contract to
Universal Republic Records by
Rob Stevenson. She was later dropped as Stevenson's position at the label changed. Later, Estonian media began to use the term "Kerli Syndrome" as a synonym for "failure". Kerli has stated, however, that she feels no resentment towards her home country. In a 2008 interview she said the following: Stevenson later signed Kerli to his label
Stolen Transmission but the label went bankrupt. In 2004, she was the runner-up in that year's
Eurolaul – a televised competition that determines the song that will represent
Estonia in the
Eurovision Song Contest – with her song "Beautiful Inside". While in Stockholm for two years, she worked with numerous producers and due to lack of money as the contracts she had gained previously were unsuccessful, she ate nothing but
rice for three months, lived in an abandoned house during winter and slept on a
cot. and a
promotional single "Creepshow". "Creepshow" was featured in the TV series
Fringe,
The City, as well as in the video game
Burnout Paradise. The music video for the song "Love Is Dead" was released on 29 February 2008 and the music video for "Walking on Air" premiered on
MTV Overdrive on 20 May 2008. "Walking on Air" was downloaded 550,000 times when it was featured as
iTunes' "Single of the Week", which was a record at the time.
Love Is Dead charted at number 126 on the
Billboard 200 for the week of 26 July. On 10 September 2009, Island Def Jam announced Kerli's
iPhone application and the first song, "Saima", was released the following month. Kerli re-released her song "The Creationist" as a duet with the Italian songwriter
Cesare Cremonini. Kerli received a
European Border Breakers Award for the success of the album
Love Is Dead in Estonia.
2010–2014: Utopia, and label change On 2 March 2010,
Almost Alice, a compilation album featuring music inspired by
Disney's
Alice in Wonderland was released. It contains two songs performed by Kerli, "
Tea Party" and "Strange", the latter being a collaboration with
Tokio Hotel. A
remix album of "Tea Party" was released on 15 June 2010. She covered the song "
Nature Boy" for a promo for the
tenth season of
Smallville. On 19 December 2010, Kerli performed a song in
Estonian titled "Sa kuldseks jää" ("Stay Golden") at her grandparents' art show in Estonia. Kerli stated that she wished to officially release the song in Estonia to gain local airplay. She has stated that she has developing a "new musical style called Bubble
Goth" and that the
Love Is Dead album was "really moody and dark and
introverted, so this album is actually more fun, but it still has that twistedness" and that she has "trying to develop a whole new sound-scape that [she does not think she has] heard before". She has also said that it is "a very strong album" about "overcoming the darkness in [her]..overcoming blaming the world for what's wrong...taking responsibility, being inspired and inspiring others." "
Army of Love" was released for free via download on Kerli's official website. It was then released as a single for purchase on 12 April 2011. The song was considered for promotion to become the album's lead single. The music video for "Army of Love" was filmed over several days in Estonia during early November. The video "sets the undertone of [her] entire new album". The music video officially premiered on December 22, 2010. "Army of Love" peaked at number one on
Billboard's
Hot Dance Club Songs chart for the week of 7 May 2011. A song titled "
Skyscraper" was written by
Toby Gad,
Lindy Robbins, and Kerli for
Utopia however the song did not make it to her album and instead Kerli gave it to be recorded by American musician
Demi Lovato for her album
Unbroken. Kerli was very pleased by Lovato's recording and responded by saying "I really think that artists are story tellers and are here to deliver a message and there's no better person that I can think of right now than her to deliver that very story. So although I did write this song for my album, it's really her song. She nails it, she owns it. I am just the
Santa's little helper here." Gad, Robbins, and Kerli also penned a song titled "
I Feel Immortal" for Kerli that also did not make it to her album. The song was eventually recorded by Finnish musician
Tarja for her album
What Lies Beneath. A version of the track titled "Immortal" recorded by Kerli appears on
Frankenweenie Unleashed!, an album consisting of tracks from and inspired by the
Tim Burton film
Frankenweenie. The music video for "
Zero Gravity" began production on 25 January and premiered on 21 March. It is directed by Canadian director
Alon Isocianu. It was supposed to be the first single from the new album as well as "Army of Love", but later Kerli stated that neither "Zero Gravity" nor "Army of Love" were official singles and that they were only
buzz singles. In May 2012, Kerli wrote on
Facebook the album was finished and
mastered, and in September confirmed that a single from the album titled "
The Lucky Ones" would be released on 29 October 2012. It was written by Kerli,
Svante Halldin, and Jakob Hazell. A press release by
Warner Music Group stated the album would be released in spring 2013. The music video for the song is directed by Ethan Chancer, and was released on 5 December. In March 2013, the official tracklist as well as the artwork for
Utopia EP was released. It was actually first supposed to be a full LP, but as it completely leaked in the middle of December, the label wanted to cut out some songs for March and wanted to release it as an EP; the final official track listing for the EP only includes "Can't Control the Kids", "The Lucky Ones", "Sugar", "Love Me or Leave Me", "Here and Now", "Chemical" and a "The Lucky Ones" remix by one of the Estonian rising DJs
Syn Cole, leaving out six songs: "Made For Loving You", "Last Breath", "Supergirl", "Speed Limit", "Kaleidoscope" (which was later released as a
Benny Benassi collaboration featuring Kerli), and also "Zero Gravity" was left out, which was first supposed to be on the album too. The EP was finally released digitally on 19 March and physically on 13 May (only in the Baltic states and Finland). In October 2012, Kerli participated in
ASCAP's week-long songwriting retreat at the Château Marouatte in
Dordogne before joining
Warner/Chappell Music. and "Something About You", as well as with
Cash Cash on a track titled "Here and Now". Kerli is currently working on her third studio album and has stated that she would like it to be "a little more
punk rock" and "a little more raw" than her previous work. In November 2013, Kerli parted ways with
Island Records and joined
Ultra Music. An accompanying music video for the song was released by 16 August. Kerli teamed up with Benny Benassi on 21 July; for a re-edit of "Kaleidoscope", a song originally recorded for her shelved second album
Utopia. By the end of September, Kerli worked again with Australian DJ tyDi in a song called "Perfect Crush" for tyDi's album
Redefined. In 2014, Kerli co-wrote the song "See Through" by
Pentatonix with
Joonas Angeria and
Thomas Kirjonen for their third extended play,
PTX, Vol. III.
2015–present: Eesti Laul and Shadow Works On 5 November 2015, it was revealed that Kerli composed a song for
Eesti Laul 2016, Estonia's national selection for the
Eurovision Song Contest 2016. In 2015, Kerli left
Los Angeles and returned to Estonia, where she spent nine months with no running water and only her music-making gear to keep her company, where she produced her first independent album. Her single "
Feral Hearts" was released digitally worldwide on 19 February 2016. The music video for "Feral Hearts" was released the following week on February 25. "
Blossom", the second single from her second studio album, followed with a video on 28 April and the song's release on iTunes the next day. On 26 June, Kerli released the song "Racing Time". She explained that it was one of three songs written for the 2016 film
Alice Through the Looking Glass. She had previously contributed to the
Almost Alice concept album for the 2010 film
Alice in Wonderland. However, the songs were not included on the latest movie's soundtrack. On 27 July, she released the third single from her upcoming sophomore studio album, "
Diamond Hard", along with its music video. On 22 April 2016, Kerli was featured as a vocalist and co-wrote a song on British artist
Katy B's
Honey album. She co-wrote and sang the hook on "I Wanna Be". On 8 November 2016, it was revealed that Kerli would compete in
Eesti Laul 2017, with the song "
Spirit Animal". She reached the final and finished second in the competition. She was later announced to be representing Estonia in the OGAE Second Chance Contest 2017 with "Spirit Animal", held in
Warsaw. On 24 April 2017, Kerli and
Illenium released their collaboration song "Sound of Walking Away", included in Illenium's second studio album
Awake (2017). By late 2018, the original second studio album, including the 2016 singles, was announced to be scrapped. To replace it, on 12 November 2018, it was announced that Kerli's new album, which was a brand new project, will be released on 22 February 2019, with three singles being released prior the album. The first one, titled "Savages", on 30 November 2018. "Better" was released as the second on 18 January 2019, and "Legends" followed as the third on February 8, 2019. The album cover and the track listing were revealed on 30 November, along with the pre-order of the album on iTunes. It was also announced that only two videos from the three singles would be released, one being "Savages" and the other is yet to be announced. The music video for "Savages" was released. The album, titled
Shadow Works, was released in 2019. In February of 2023, Kerli released a single titled "21st Century Kids", following it up with an EP titled "Oversoul" in 2024. ==Artistry==