The station first signed on the air on July 1, 1990, as KWHD. Founded by LeSEA Broadcasting (now
Family Broadcasting Corporation), the station carried a mix of
Christian-targeted programs, family-oriented
syndicated programs and
movies. Christian programming aired for much of the broadcast day, with breakaway windows for
secular programming (including
sitcoms,
westerns and
public domain movies) each weekday from 2 to 7 p.m. and a scattered amount for a few hours a day on Saturdays, which included a morning
children's program block, and a schedule consisting entirely of Christian-oriented religious programs on Sundays. By 2008, KWHD claimed to be "the only full-time, commercial, independent TV station in Colorado." Its schedule by this point was split between family-oriented secular programming and local sports programming 40% of the time and Christian
religious programs for the remaining 60% of the broadcast day outside of Sundays. On January 28, 2010, LeSEA announced that it would sell KWHD to Liberman Broadcasting (which was renamed
Estrella Media in February 2020, following a corporate reorganization of the company under
private equity firm
HPS Investment Partners, LLC). On June 1, 2010, the station became an owned-and-operated station of the Liberman-owned
Estrella TV and changed its call letters to KETD. As part of the deal, KETD agreed to lease its second
digital subchannel to LeSEA to continue carrying its programming (which was also carried on the station's former
semi-translator KWHS-LD in
Colorado Springs, which LeSEA owned until 2018). ==Technical information==