Bigotry and racism On 24 May 2013, during a match at the MCG, a 13-year-old Collingwood fan racially vilified
Sydney Swans player
Adam Goodes by referring to him as an "ape", following which McGuire apologised to Goodes "on behalf of the Collingwood Football Club and on behalf of football". McGuire said that Collingwood had a zero-tolerance policy towards racism, but he also said that the girl did not know that what she had said was a racist slur. That same week, on 29 May 2013, McGuire himself made an on-air joke that Adam Goodes should promote the then-soon-to-premiere musical
King Kong. He apologised on air after making the reference, but he prefaced his apology by stating: "I wasn't racially vilifying anyone." McGuire's comment was widely criticised. He also held a press conference in which he apologised again. In a later interview that day, he admitted he was guilty of
racial vilification. He also offered his resignation as Collingwood president, but the club's board expressed their support for him. Three years later, McGuire claimed he was on "heavy-duty painkillers" during the radio show where he made the King Kong reference. In June 2015, McGuire was labelled a "continual boofhead" in a motion passed by the
Upper house of the
Parliament of New South Wales for comments he made about an Indigenous dance performed by Goodes, who was praised as a "role model to all". In June 2016, McGuire, Sam Newman, North Melbourne president
James Brayshaw and former player
Danny Frawley made jokes about drowning Fairfax journalist
Caroline Wilson during the
Big Freeze at the 'G event, with McGuire and Newman saying: "We'll put in 10 grand straight away, and if she stays under (the water), 50, even if we have to hold her head under." Frawley later apologised for the comments, but maintained it was a poor attempt at good humour, given the occasion. On 29 March 2019, McGuire came under more controversy when he mocked double amputee
Cynthia Banham for a pre-game coin toss prior to a match between the
Sydney Swans and . Banham lost both her legs and broke her back in a plane crash in 2007. She appeared to struggle as she tossed the coin before the match while holding her walking stick. McGuire joked that people who could not toss the coin properly should be fined. McGuire apologised and stepped down from calling the Essendon vs St Kilda game for Fox Footy the following day.
London Olympics During the
2012 London Olympics, McGuire presented his Triple M radio program from London each weekday. In addition, he called events for the Nine Network and Foxtel and co-hosted the opening and closing ceremonies with
Leila McKinnon. McGuire and McKinnon's commentary of the Olympic opening ceremony was widely criticised in newspapers and on Twitter. Errors including spoilers before surprise appearances, ill-timed remarks, reference to the
Peter Pan character
Captain Hook as
Captain Cook, and
Abraham Lincoln as a prime minister of the United Kingdom. The McGuire and McKinnon commentary was not used for Foxtel's coverage of the opening ceremony.
"Do Better" Report On 1 February 2021, McGuire held a 50-minute press conference to discuss allegations of systemic racism at the Collingwood Football Club after an independent report, called the "Do Better" Report (which Collingwood says it instigated as a matter of self-reflection and to improve race relations), had been leaked. McGuire courted widespread controversy after introducing his speech by saying: "This is an historic and proud day for the Collingwood Football Club." The opening remark, as well as the general tone of the entire press conference, was widely criticised as
spin in order to present Collingwood as being progressive while simultaneously deflecting from the systemic racism for which, as president, McGuire has ultimate responsibility. McGuire was further criticised for not standing down immediately as president, instead insisting that he intended to stay until the end of 2021, saying that he wanted to ensure the changes were implemented correctly; however, this move was challenged even from within Collingwood's own supporter base. Former Magpie player
Héritier Lumumba, himself a victim of racial abuse when he played at Collingwood, said the press conference was "bizarre" and "painful to watch". This incident was at least the third widespread call for McGuire's resignation as president during his 22-year period as Collingwood president. In addition to Lumumba's vocal appeal for McGuire to be stood down, calls for his immediate resignation or dismissal were also made by people such as
Adam Bandt, the leader of the
Australian Greens and federal MP for Melbourne; a Collingwood-born
Victorian Greens senator and the first Victorian Aboriginal senator,
Lidia Thorpe; the
Herald Sun's lead football writer,
Mark Robinson; indigenous former Collingwood player
Tony Armstrong; former St Kilda player and anti-racism advocate
Nicky Winmar; and Toby Hemingway, a member of the Collingwood fan club who led a supporter call for McGuire's resignation. Lidia Thorpe said that "The club has a long way to go to restore the community's faith in their leadership. As a start, the board should grow a spine and get Eddie to resign." On 9 February 2021, after eight days of heavy media scrutiny and the impending release of a damning public letter signed by prominient Indigenous leaders and public figures, McGuire resigned as president of Collingwood Football Club, with immediate effect. ==Publications==