Paffrath earned his
real estate license in 2010 and the same year purchased a
condemned house with his future wife and
fixed it up. They then began renovating additional homes and renting them out. Paffrath and his wife Lauren own the real estate business The Paffrath Organization, through which they buy, renovate, and rent properties in southern California. In 2017 they began to offer construction services through their organization but ended the venture 18 months later after losing $1million, which Paffrath attributed to narrow cost margins not allowing room for error. , Paffrath and his wife reportedly owned 22 properties, including one in which they live. His videos have discussed topics including real estate, the stock market, COVID-19 stimulus checks,
cryptocurrency, and
airline points. CNBC found that Paffrath earns most of his income from YouTube advertising revenue and
affiliate programs, not real estate or stock market investing. In November 2022, after the collapse of the
FTX cryptocurrency exchange, Paffrath posted an apology video in which he claimed he was paid $2,500 every time he mentioned FTX in one of his videos. He believed he had one of the smaller deals and claimed other influencers had six-figure deals with the exchange. In a telephone interview with
MarketWatch from a cruise with family, he said, "If I could go back in time, I would undo it all in a heartbeat. We failed here. Everybody was fooled". Paffrath claimed the income from the FTX deal only accounted for three percent of his total income for the year. In an interview with the
Wall Street Journal, he referred to this as a "scar" on him as an influencer. On November 29, 2022, Paffrath launched "The Meet Kevin Pricing Power ETF" under ticker symbol $PP. The ETF was later closed by Paffrath in February 2025 following “performance woes and souring costs”. He also operates HouseHack. ==Legal issues==