Samuels worked in the marketing industry before starting his own image-consulting firm in 2013. He accumulated 1.4 million subscribers on
YouTube, 1.2 million followers on
Instagram and thousands on several other online platforms like Twitter and TikTok. In February 2022, Samuels appeared in a music video in which he acted as a therapist and dating coach for rapper
Future on the single "
Worst Day". Several prominent guests such as Minaj,
Marlon Wayans, and
Tamar Braxton showed support for his work. Samuels engaged in commentary on dating prospects for men and women, with a focus on the
African American community. He frequently spoke about what he considered to be "high-value men," emphasizing financial success,
social status, and
discipline, while also discussing the traits he believed made a woman "high-value" in the dating market. He encouraged women to embrace
femininity, be more cooperative in relationships, lose weight, lean into submissive values, and prioritize finding a long-term relationship or
marriage in their youth. Critics argued that his delivery was often harsh, demeaning, or reinforcing outdated gender roles. ==Personal life and death==