The 98.5 frequency went on the air October 4, 1966, as the Rio Broadcasting Company's KQXX (though the permit was known as KABG-FM before going on the air). KQXX maintained studios in the Casa de Palmas Hotel in McAllen. One of the founders was Ed Gomez, a local radio and TV personality who went on to be elected a Hidalgo County judge. The station changed formats from country to Spanish. In 1980, Bravo Broadcasting bought KQXX and increased its power to the present 100,000 watts. A new Rio Broadcasting Company acquired the station in 1990. Tichenor acquired the station in 1996 and rechristened it as KGBT-FM on January 20, 1997. Latino Media Network purchased KGBT-FM from
TelevisaUnivision in 2022 as part of a larger $60 million deal. Under a
local marketing agreement, it continued to be programmed by TelevisaUnivision's
Uforia Audio Network until the spring of 2023. ==References==