Beautiful music and Soft AC On October 1, 1964, KGFM first signed on the air as the sister station of KGEE (now
KGEO). Originally, KGFM was largely an automated
beautiful music station playing lush instrumental
cover versions of popular songs, as well as
Broadway and
Hollywood show tunes. This continued through the 1960s and 70s. By the 1980s, KGFM was adding more vocals and had moved to an
easy listening sound. By 1992, KGFM completed the transition to
soft adult contemporary. KGFM stayed with soft AC until 2005, when the decision was made to emphasize
gold product along with
adult contemporary music. During the weekends, it played songs from the 1960s and 1970s, which targeted the
Baby Boomer demographic.
Hot AC and Adult Hits In 2013, KGFM picked up the tempo and began its transition toward a
hot AC format, dropping all songs from before 1980. KGFM rebranded as "101.5 Today's Best Mix". By 2015, KGFM was only playing songs recorded after 2000. On April 1, 2021, KGFM changed its format from hot adult contemporary to
adult hits. It rebranded as "101.5 Big FM". ==References==