In 2010,
Alexander "Alex da Kid" Grant founded
Wonderland Entertainment, a
publishing and
production company. On August 10, 2010, it was revealed he had signed American singer-songwriter
Skylar Grey, to a publishing deal. On June 1, 2011,
Interscope Geffen A&M Records, a subsidiary of
Universal Music Group, announced Grant signed a joint venture deal to launch his
label imprint, KIDinaKORNER. The announcement came after Grant produced three of
2010's biggest
singles, namely "
Airplanes," "
Love the Way You Lie," and "
Coming Home," as well as
2011's "
I Need a Doctor." On June 14, 2011, KIDinaKORNER released Skylar Grey's debut single, titled "
Dance Without You," via digital distribution. In November 2011, Grant signed American rock band
Imagine Dragons and in 2012, released their debut album,
Night Visions.
Night Visions, included the Diamond-certified single "
Radioactive", which spent a record-setting 87 weeks on the US
Billboard Hot 100 chart. In 2015, KIDinaKORNER released
X Ambassadors debut,
VHS, which was certified gold by the RIAA. In 2016,
Alex da Kid released his debut single "Not Easy" featuring
X Ambassadors,
Elle King &
Wiz Khalifa. On the 19th of July, Skylar Grey announced that she had left Interscope/KidinaKorner. == Marketing ==