One of her first major works as a director was the 'You are Powerful' video for
Amnesty International, released on the 60th anniversary of the
Universal Declaration of Human Rights. For this she won a Silver Lion at
Cannes Lions International Festival of Creativity 2010 and a broadcast award by the Young Director Awards. Gehrig is represented by Somesuch, who were awarded
Advertising Age's 2018 Production Company of the Year.
Music Videos Gehrig has directed numerous music videos in addition to her advertising work. She won 'Best Urban Music Video' at the 2009
UK Music Video Awards for
Wiley 's Cash in My Pocket, and was nominated in 2018 for her music video for
Chaka Khan's
Like Suga.
Television Gehrig directed "The Woman Who Ate Photographs", an episode of
Apple TV+ series, "Roar", starring
Nicole Kidman written by
Liz Flahive and
Carly Mensch.
The Greatest (Apple) Her recent film for
Apple, 'The Greatest,' challenged common stereotypes about people with disabilities while highlighting accessibility features available on the iPhone, iPad, Mac, and Apple Watch. The 2-minute film was made with the partnership and feedback of the disability community, both in front of and behind the camera. The lyrics of the film's soundtrack are based on speeches by
Muhammad Ali, who became an advocate for disability after developing
Parkinson's disease. The Australian group
Spinifex Gum sang the song, which was then remixed by
Cola Boyy along with improvised piano by
Matthew Whitaker. Apple also released an audio-described version of the film to bring awareness to the needs of blind and low-vision audiences.
Viva la Vulva (Libresse) Gehrig directed the award-winning 'Viva la Vulva' advert for
Libresse, a celebration of the
vagina and women body confidence. The video contains many items from normal life which resemble vaginas as well as puppetry and outfits resembling genitalia. It was set to the music of
Camille Yarbrough's '''Take Yo' Praise'.''.
This Girl Can (Sport England) Gehrig directed the multi award-winning advert for the
This Girl Can campaign by
Sport England to encourage more women to take part in sport. The video features personal and unfiltered clips of women exercising as they would be normally. The advert was praised for its bold and empowering message, winning awards including a Glass Lion for Good at
Cannes Lions 2015. Sport England estimated that an additional 2.8 million women decided to take up a sport after the advert's release.
Man on The Moon (John Lewis) Later in 2015 Gehrig premiered the first
John Lewis Christmas advert to be directed by a woman; 'Man on The Moon'. The advert constituted part of John Lewis' partnership with
Age UK to raise awareness of
loneliness in the
elderly, showing a lonely old man living on the moon being sent a gift by a young girl on earth. The video was set to a cover of
Oasis' Half the World Away by
Aurora. The Best Men Can Be (Gillette) Gehrig again rose to prominence in 2019 for '
The Best Men Can Be' advertising video by razor company
Gillette, which challenges its earlier tagline of "The Best a Man Can Get" and the effects of
toxic masculinity. The advert was praised by some for its message against the traditional concepts of how men should be, and how this impacts
mental health as well as women.
Marketing Week saw the backlash towards the ad as backfiring on Gillette following declining sales metrics for the brand that led to a $8bn writedown on the
carrying value of Gillette’s goodwill. Gehrig responded to some of the criticism by saying: "The project had actually been conceived, written and edited by men. But because I'm a female director, it fitted neatly into a troll's narrative." == Personal life ==