The company continues in the present day as the
Gillette brand of
Procter & Gamble. Gillette is widely credited with creating the "
razor-razor blade business model". Some peers in the marketing industry quote him as one of the innovators who revolutionized the
freebie marketing ideas.
The Gillette Company continued to thrive and sell products under a variety of brand names including Gillette,
Braun,
Oral-B, and
Duracell. In 2005, the Gillette company was sold to
Procter & Gamble for US$57 billion. It is now known as Global Blades & Razors, with the
Gillette brand, a business unit of Procter & Gamble.
King Gillette Ranch King Gillette purchased property for a large ranch in the
Santa Monica Mountains near
Calabasas in
Southern California in 1926. The master plan and new buildings on the ranch were designed and built for Gillette in the late 1920s by renowned architect
Wallace Neff. The architectural style was
Spanish Colonial Revival. After his death, his wife sold the home to
Clarence Brown, an MGM film director who held A-List Hollywood parties at the ranch. In 1952,
Bob Hope bought the property, immediately giving it to the Claretian Order of the Catholic Church, which operated a seminary on the grounds for 25 years. In 1970 Thomas Aquinas College rented the property from the Claretian Order before later moving their campus to Santa Paula in 1977.
Elizabeth Clare Prophet, founder of the Church Universal and Triumphant, purchased the property in 1978, and ran her New Age church at the site until 1986 when
Soka University of America (SUA) bought the land. In 1990, SUA announced plans to build a future liberal arts college on campus and plans to expand the facility over the next 25 years to an enrollment of as many as 5,000 students. SUA began making plans to expand the campus infrastructure to accommodate living quarters and classrooms for the proposed expansion, but ran into opposition from some local residents, the
Santa Monica Mountains Conservancy, environmentalists, and government representatives. In 1992, the Mountains Recreation and Conservation Authority (MRCA), a joint-powers authority associated with the Santa Monica Mountains Conservancy, resorted to its powers of
eminent domain to condemn the core parcel comprising the university and thereby halted SUA's plans for expansion. Those agencies are also funding an $8.4 million visitor center on the property. On June 30, 2007, the King Gillette Ranch opened to the public as a park. The ranch is situated adjacent to
Malibu Creek State Park in the
Santa Monica Mountains, at 26800 West Mulholland Highway in
Calabasas, California. Since 2008, the ranch has been used for the
NBC reality show
The Biggest Loser. The ranch was also featured in the 2019
Ratched Netflix series and in the 2021
The Starling movie with
Melissa McCarthy. == Works ==