Nathan started her
Kiri Nathan high-end fashion label in 2010, and she and her husband launched their first collections in 2012. From 2017 to 2022, Nathan led several trade visits to China to support groups of Māori fashion designers. In 2020, Nathan dressed
Jojo Rabbit producer
Chelsea Winstanley in a handwoven gown for the
Oscars red carpet when she was the first indigenous producer nominated for best picture. In 2022, Nathan moved her business from her small Auckland home and studio, into her showroom, creative workshop and operations hub called
Te Āhuru Mōwai, meaning shelter or safe haven, in Glen Innes. The working space is where Nathan makes her clothing and woven
kākahu, and it is also a community hub for future of
Aotearoa fashion designers to be mentored. In 2023, the
Kahui Collective sold its designs at a pop-up store at
Te Ahuru Mōwai. In 2023 Nathan was the first Māori designer to open
New Zealand Fashion Week in its 22-year history, with a spectacular runway show telling the story of the evolution of Māori garments and culture. In December 2024, Nathan opened her store in the Britomart shopping precinct in central Auckland called
Kiri Nathan. All pieces in the store are 100% made in
Aotearoa / New Zealand. Nathan serves on the board of the WOW World of Wearable Arts, the advisory board for New Zealand Fashion Week, the New Zealand China Council board, the New Zealand Mindful Fashion board, the advisory board for Super Diverse Woman and is a founding board member of the I have a Dream charitable trust that helps disadvantaged children achieve academic success. She is a founding member of
Wāhine Toa, identifying and mentoring leadership in young Māori women. == Recognition ==