In mid-2025,
Demi Lovato started promoting her ninth studio album, ''
It's Not That Deep'', released on October 24 through DLG Recordings and
Island Records. It was billed as a
dance-pop record that remarked Lovato's desire to "enjoy life and have fun": "I'm happy, I'm in love [...] I realized it's not that deep anymore, and that became the ethos for this album." Lovato played the then-unreleased song "Kiss" at several parties, including at the Loose club in Los Angeles, an album-themed
Paper launch party, and at the Silencio club in Paris, France. Lovato announced the release of "Kiss" on October 8, 2025, with a cryptic post captioned "let's kiss... friday". "Kiss" was released on October 10, 2025, as the third single from ''It's Not That Deep'', following "
Fast" and "
Here All Night". Alongside the song's release, Lovato unveiled the album's tracklist, containing "Kiss" as the ninth song. == Reception ==