The station, under the KNOE-FM call sign, was founded in 1966 by former
Governor of Louisiana James A. Noe. Noe had earlier started Monroe AM radio station
KNOE in 1944 and Monroe TV station
KNOE-TV in 1953. In 1966, he also acquired an AM radio station in New Orleans which he renamed
WNOE and in 1968 started New Orleans FM radio station
WNOE-FM. When Jimmie Noe died from cancer in 2005, the remaining family members agreed to place the stations up for sale and exit broadcasting. The deal was approved by the FCC on May 1, 2008, and the transaction was consummated on May 13, 2008. On March 3, 2013, KNOE-FM changed its format from Top 40 (CHR) to urban adult contemporary, branded as "Mix 101.9". The call letters were changed to KMVX on March 21, 2013. ==Tower collapse==