The taste of kopi luwak varies with the type and origin of the excreted beans, processing, roasting, aging, and brewing. The ability of the civet to select its berries, and other aspects of the civet's diet and health, like stress levels, may also influence the processing and, hence taste. Within the coffee industry, kopi luwak is widely regarded as a gimmick or novelty item. The
Specialty Coffee Association of America (SCAA) states that there is a "general consensus within the industry...it just tastes bad". A coffee professional compared the same beans with and without the kopi luwak process using a rigorous
coffee cupping evaluation. He concluded: "It was apparent that luwak coffee sold for the story, not superior quality...Using the SCAA cupping scale, the luwak scored two points below the lowest of the other three coffees. It would appear that the luwak processing diminishes good acidity and flavor and adds smoothness to the body, which is what many people seem to note as a positive to the coffee." Professional coffee tasters were able to distinguish kopi luwak from other coffee samples, but remarked that it tasted "thin". Some critics claim more generally that kopi luwak is simply bad coffee, purchased for novelty rather than taste. A food writer reviewed kopi luwak available to American consumers and concluded, "It tasted just like...
Folgers. Stale. Lifeless. Petrified dinosaur droppings steeped in bathtub water. I couldn't finish it." A comparative chemical study revealed that civet-processed
Robusta beans contained significantly higher total fat elevated levels of
caprylic methyl ester and
capric acid methyl ester; these compounds are commonly used as flavouring agents and are associated with creamy, dairy-like notes. == Imitation ==