John Kotter is an
emeritus from Harvard Business School where he started teaching in 1972. Kotter is also an author, speaker, and entrepreneur in the lines of business and leadership. Short-term wins, within a 6–18 month window, are considered necessary because "[an] organization has to realize some benefits from [a] change effort to maintain stakeholder commitment". Kotter asserts that to be useful or influential, short-term wins need to be "visible and unambiguous" as well as "closely related to the change effort". Arguing against a belief that there is a "trade-off" between wins in the short-term and wins in the long-term, Kotter argues from experience that both are achievable. == Written work ==