Koul
freelanced while still at the
Ryerson School of Journalism where she wrote for ''
Maclean's from 2009 up until her graduation at the end of 2012. From April to November 2014 Koul wrote the "Unf*ck Yourself" column for Hazlitt''. In 2015, her column was rebranded "Scaach-22" with the new tagline "managing your own privilege without being a dick". In March 2015, while Koul was still employed by Penguin Random House Canada, they announced publication of a collection of her essays. then it was changed to ''One Day We'll All Be Dead and None of This Will Matter''. The book covers subjects including family, race, feminism, body image, and rape culture from her perspective as an Indian-Canadian woman growing up in the suburbs of Calgary. She also discusses her writing career and
social media, including temporarily deactivating her Twitter account as a result of invective and threats following a request for long-form submissions from people who were "not white and not male". Koul was praised for her wit and humour, ability to mix sarcasm and sentimentality, and for her effective use of confessional writing as a complement to analytical rigour. She received a shortlisted nomination for the 2018
Stephen Leacock Award for the best book of humour written in English by a Canadian writer. She hosts the
Scamfluencers podcast with Sarah Hagi, which covers scammers who are
influencers. Scamfluencers won the
Ambie award in 2023 for best podcast covering the entertainment industry. She also co-hosts a BBC production podcast
Where to be a woman with Sophia Smith Galer. In March 2024, she appeared in 4 episodes of the Nickelodeon documentary
Quiet on Set: The Dark Side of Kids TV as a consultant. ,
Slate lists Koul as a senior writer. In December 2024, the three episode series
Girls Gone Wild: The Untold Story, a documentary detailing Koul's investigation of
Girls Gone Wild and Francis, became available to stream on
Peacock. The documentary provided insight into Girls Gone Wild's influence and sex abuse allegation against the franchise and its founder. In Koul's documentary series, multiple people, including a former Girls Gone Wild cameraman, alleged that Francis engaged in sex with underage minors and that some of his sexual encounters, no matter the age, were nonconsensual. ==Personal life==