A group of businessmen from
Southwest Washington incorporated the KLRK (as in
Clark County) Broadcasting Corporation in October 1978 with the intention of building an
independent station that would provide programming relevant to the area. The businessmen believed that the interests of Southwest Washington had been ignored by the rest of the state and by media in the state of Oregon. The group petitioned the
Federal Communications Commission (FCC) to either convert the reserved non-commercial channel 14 or assign channel 49 to the area. The FCC chose the latter, allocating channel 49 to
Vancouver, Washington, in February 1980. With the channel allocated, KLRK Broadcasting Corporation filed for a
construction permit to use it in August 1980 and were granted it on January 5, 1981. The group hoped to get KLRK on the air by the end of 1981. To build KLRK, the company needed $5 to $6 million for a studio site and transmitter facility in Portland's West Hills. By May, the group was seeking a zoning change for its tower site and planned to get KLRK on the air in the first half of 1982. However,
Multnomah County officials denied the tower site over neighbors' radiation and aesthetic concerns. During this process, the Business Men's Assurance Company (BMA), a
Kansas City, Missouri–based insurer, proposed to buy 80 percent of the unbuilt KLRK and was initially rebuffed. BMA owned
KTXL in
Sacramento, California, and had previously owned
KBMA-TV in Kansas City. In August 1981, the stockholders agreed to the application, citing higher
interest rates as a reason to sell. Camellia City Telecasters, set out immediately to purchase programming. When the sale was announced, Jack Matranga, general manager of KTXL and 20-percent owner of Camellia City, told
Variety that Camellia City had already spent $10 million in programming and planned another $5 million in facilities expenditures. The objective was to target Portland's heritage independent station,
KPTV (channel 12). However, in November 1981, Multnomah County declared a freeze on new tower authorizations while it drafted standards. In July 1982, KLRK finally won approval for the new tower by agreeing to meet the county's new code, which included some of the nation's strictest emissions restrictions, and to offer space to the
Oregon Educational and Public Broadcasting Service for KOAP-TV (channel 10). In the meantime, another independent station signed on from
Salem, Oregon, as
KECH-TV (channel 22). The station was particularly affected by Camellia's program acquisition blitz. When Larry Black, who also owned stakes in two Portland cable systems, and KECH filed a petition to deny the completion of the KLRK sale on the grounds that Camellia was involved before the sale's completion in contravention of FCC rules, Camellia countered that Black had attempted to undercut its bid to shareholders of the unbuilt Vancouver outlet and even had proposed that it operate as a repeater of KECH. Also objecting to the bid was Cascade Video, applicant for a station on channel 40 in Portland. The FCC dismissed the KECH and Cascade Video objections and permitted Camellia City Telecasters to buy KLRK in November 1982. Work began to secure a studio within Clark County. Even though the original backers had promised a strong Southwest Washington orientation, Camellia City took more of an interest in Portland, applying for the call sign KPDX—from the abbreviation for
Portland International Airport—and opened an office near Portland's
Lloyd Center with plans for a second studio in Portland. Officials believed a regional identity and orientation were necessary to attract national advertisers. The station leased the 1 Columbia River building from the
Port of Vancouver and opened a production center in Portland at 910 NE Union Avenue. Though
master control was in Vancouver, commercial production operations would be in Portland. After delays in steel shipments for the new tower, KPDX began test transmissions on October 7, 1983, and official broadcasts on October 9. Where KECH-TV had proven not to be serious competition for KPTV, the same could not be said of KPDX, which within months of signing on had a 6% audience share in the
area of dominant influence and 8% in metro Portland. It was particularly successful at stealing young viewers from KPTV with its lineup of cartoons. Rises in the value of local TV stations prompted BMA to seek buyers for its trio of stations—
KDVR in Denver, KTXL in Sacramento, and KPDX—in 1985, after a previous proposal to sell to
Taft Broadcasting failed to materialize. The remaining Southwest Washington investors sold their stakes to BMA that December. No sale of the group eventuated, but in November 1986, Matranga agreed to exchange the remainder of his stake in KTXL for full ownership of KPDX. On September 11, 1987, KPDX filed for
Chapter 11 bankruptcy protection, citing high initial costs in construction and programming as well as a recession in the Oregon economy. The station's 92 unsecured creditors included distributors of films and TV shows, and it also owed BMA and the
Washington State Department of Revenue. Matranga attributed a significant portion of the debt to the delayed sign-on; "During the first three years dating from approval of our construction permit, we spent $20 million on construction, operational and startup costs, with very little income." Creditors voted for a reorganization plan that split the company's operating profits among themselves for five years and provided for the station to be sold after that time. ==Fox affiliation==