Previous formats included
country, Saturday night
rock and roll, and Sunday morning
big band. During the weekdays a segment of the afternoon shift was dedicated to local callers to hawk their goods with free advertising through the "Swap Shop" segment. Broadcasts started around 5:30a.m. local time with the broadcast day ending at midnight. KPRK also broadcast local high school sports,
rodeos and
fairs. Several locals were also familiar faces or voices on the station for many years. KPRK also broadcast local news three times a day with the local court report during that time. KPRK staff received several awards for their news contributions to the Montana
Associated Press for news reports gathered during 1999. The former country music slogan was "Cool Country 1340 KPRK". The station also featured an uninterrupted "Cool Country Triple Play" where two newer songs were played followed by a "Hit from Yesterday", otherwise known as a country classic. , KPRK is simulcasting its
news/talk sister station
KMMS. The station was assigned the KPRK call letters by the
Federal Communications Commission. ==Ownership==