Classical KDFC (1948–2011) The station had its inception on September 1, 1948 In this light, the policy of then-owner Bonneville did not allow advertising for
liquor,
lotteries, or
casinos. On January 18, 2007, Bonneville signed an agreement with
Entercom Communications Corporation to trade three San Francisco stations —
KOIT,
KMAX, and KDFC — for three Entercom stations in
Seattle, Washington and four in
Cincinnati, Ohio. Entercom officially took ownership of KDFC on February 26, 2007. In March 2007, KDFC pulled a commercial for
Chris Hedges' book
American Fascists: The Christian Right and the War on America. The ad was tailored to play only in the Bay Area, to promote local appearances by the author. Bill Lueth, KDFC's operations and program director insisted that pulling the ad was not a free-speech issue. "We don't have any issue with their right to advertise this book. It simply doesn't fit the expectation of our listeners on this particular radio station," Lueth said.
Classic Rock K-Fox (2011–2014) On January 18, 2011, the
University of Southern California announced the purchase of
90.3 KUSF from the
University of San Francisco. That same day, a deal, in the works for months prior, was announced to acquire the intellectual property and call letters of KDFC from Entercom, thus making KDFC a listener-supported non-commercial outlet, operated by a San Francisco-based non-profit organization, and also simulcasting on newly acquired
89.9 KNDL in Santa Rosa. Then, on January 24, 2011, at noon, after playing
Fanfare for the Common Man by
Aaron Copland as performed by the
Cincinnati Pops Orchestra, KDFC flipped to
classic rock as "Classic Rock K-Fox" with the new call letters KUZX. The station was a simulcast of
San Jose station
KUFX, which Entercom acquired earlier in the month. The first song on "K-Fox" was "
Roll Over Beethoven" by
Electric Light Orchestra. The station launched with a full airstaff including
Greg Kihn in mornings, radio veterans Tim Jeffries and "Big Rick" Stuart in middays and afternoons respectively, and Laura Steele hosting nights. KUZX never seemed to gain traction with the simulcast, and throughout its tenure, the station saw many on-air changes, including the additions of
KFOG veterans Annalisa Parisale for mornings and Bill Webster for nights from 2012 to 2013. After Parisale was let go, the station brought back former K-Fox host Chris Jackson to host mornings.
As KRBQ "Q102"/"102 Jams" (2014–present) On August 1, 2014, at 2 p.m., after playing "
One Thing Leads to Another" by
The Fixx, KUZX abruptly broke away from the simulcast and flipped to a
rhythmic adult contemporary format as
Q102, The Beat Of The Bay, with the first song being "
This Is How We Do It" by
Montell Jordan. The format was similar to sister station
KHTP in
Seattle, which has seen success since launching in August 2013. On August 8, 2014, KUZX changed its call letters to KRBQ to match the new branding. On September 2, after promoting a "Commercial Free August", the station began adding personalities, including Freska in middays, Mia Amor in afternoons, and Hoodrat Miguel hosting nights. On September 15, KRBQ added Bay Area radio veteran Joey "Joey V." Vlasny and Alexx Dupri to host the morning show. KRBQ also bought back a mix show that was once a staple at KNGY, ''Clubber's Commute'', airing Saturday nights. At the time, KRBQ faced competition from urban
KMEL, top 40/CHRs
KMVQ,
KYLD and
KREV, rhythmic top 40
KVVF, rhythmic oldies
KISQ (which has since flipped to
soft adult contemporary) and adult top 40s
KLLC and
KIOI. By February 2015, KRBQ dropped current tracks (as well as pop and dance titles), and refocused its direction to the growing
classic hip hop format, with occasional 1990s R&B titles, and positioned itself as "The Bay Area's Throwback Station." On April 2, 2018, KRBQ relieved morning host Mia Amor and afternoon host Hoodrat Miguel of their duties, and later announced that Chuy Gomez would take over the morning slot, which comes after his exit from KVVF the previous January. At 10 a.m. on August 12, 2019, after playing "
Best I Ever Had" by
Drake, KRBQ flipped to
rhythmic oldies with an emphasis on 1970s through 1990s
R&B, while keeping the "Q102" branding. The first song after the relaunch was "
Let's Groove" by
Earth, Wind & Fire. The move positioned KRBQ closer musically to Bonneville-owned (and former sister station)
KBLX, and its new logo had a similar style as that of
KISQ ("Kiss FM") that was dropped in early 2016 when it flipped to soft adult contemporary. Ten days later, morning host Chuy Gomez and afternoon host Victor "Big Daddy" Zaragosa were let go from the station. At 6 a.m. on April 15, 2022, after playing "
P.Y.T. (Pretty Young Thing)" by
Michael Jackson, KRBQ flipped back to classic hip hop as "102 Jams", the name inspired by the longtime branding of
KMEL through the 1990s (as well as copying that of fellow major-city Audacy station
WBMX in Chicago). The first song on "102 Jams" was "
California Love" by
2Pac featuring
Dr. Dre and
Roger Troutman. With the format change, previous afternoon host Efren Sifuentes exits, and former Q102 morning host Chuy Gomez returned to the station in his previous spot, having previously hosted mornings from April 2018 until the station's previous relaunch in August 2019. KRBQ also airs the syndicated "Sunday Night Slow Jams" with R Dub. ==Booster==