101.1 White Rock had aired commercial programming before 2007. Over the years it has had an
Oldies format as KNLA "LA 101" in the early 1990s and a '70s' hits format as KSFQ "Q 101" later in the decade. In 2000 it switched to
Hot AC as "Mix 101" but would shift to
rhythmic oldies after Clear Channel bought the station. It began a
smooth jazz format called "The Cat" in early 2005 which ended in July 2007. After Clear Channel announced its plan to go private in November 2006, they announced they intended to sell most of their radio stations outside of the top 100
Arbitron markets - including their Santa Fe-only stations KSFQ and
KBAC. Both were sold to
Educational Media Foundation, a religious broadcaster in 2007 however KBAC 98.1 was soon sold to Hutton Broadcasting so it could retain its locally programmed adult album alternative format. On June 29, 2007, KSFQ and KSFR, announced that they intended on doing a frequency swap in the next three months, moving KSFQ to 90.7 FM and KSFR to 101.1 FM, with KSFR expanding its broadcast area south into Albuquerque and north into Taos. When the transition was completed, KSFR was simulcasting on both the 90.7 and 101.1 frequencies until the deal was approved by the FCC. 90.7 is now
KQLV "
K-Love" a Christian Contemporary music format.
Call letters The call letters were originally used by an independent San Francisco classical music FM station, which began broadcasting on March 11, 1958. Al Levitt, its co-owner and general manager was one of the principal hosts. Program Director Bill Agee and Bruce Johansen, who later became President and CEO of NATPE (the National Association of Television Program Executives) were the other main personalities of this concert station. KSFR was purchased by
Metromedia in October 1966. Metromedia began switching to a rock music format in the spring of 1968 and, on May 21, 1968, they changed the call letters of KSFR San Francisco to
KSAN. ==See also==