KSIT signed on as the only classic rock station in Sweetwater County in 1978 at 104.5 FM. KSIT is also an affiliate of ''The Rockin' America Top 30 Countdown'' with
Scott Shannon throughout the 1980s. The studios were located on Sunset Drive. In 1997, the station changed call letters to KMKX, playing a mix of formats from country to rock. It was owned by Sunset Broadcasting. The station returned to classic rock and the KSIT call letters in 1999. Prior to 1999, the station's competition included now sisters
KQSW and
KRKK. Big Thicket Broadcasting acquired KSIT shortly after. The station was mentioned in a book about Southwestern American Literature. The author describes listening to the station on the way to Steamboat Springs, Colorado. ==Frequency change==