Hearing process and construction John Toole "J. T." Griffin—majority owner and president of wholesale food distributors Griffin Grocery Company and Denison Peanut Company and hardware manufacturer Western Hardware Corporation, all of which were headquartered in
Muskogee—became interested in television broadcasting around 1950, after noticing during one of his commutes that many homes in the
Oklahoma City area had installed outdoor
television antennas to receive the signal of Oklahoma City station
WKY-TV. In June 1952, the Tulsa Broadcasting Company—a company run by John and his sister, Marjory Griffin Leake, and owner of Tulsa radio station
KTUL (1430 AM) as well as radio interests in Oklahoma City and
Fort Smith, Arkansas, applied to the
Federal Communications Commission (FCC) for a
construction permit to build a television station on channel 8 in Muskogee. The application proposed studios in Muskogee and a transmitter on Concharty Mountain, northwest of the city. The choice to apply for Muskogee and not Tulsa's available channel 2 was attributed to the way the FCC was processing its backlog of applications, prioritizing cities without existing stations; Tulsa had
KOTV on channel 6. The Griffin-owned group saw competition crop up for the channel 8 permit over the next two years. The Oklahoma Press Publishing Company—a group majority owned by Tams Bixby Jr. and son Tams Bixby III, which published the
Muskogee Phoenix and Times-Democrat and owned Muskogee radio station
KBIX (1490 AM)—filed a separate application for the channel 8 license on October 9, 1952. The applicants derided the KTUL-led bid as an attempt to "slip in the back door" to Tulsa from the start, down to its proposal to use the call sign KTUL-TV. The Oklahoma Press application had the effect of pushing Muskogee—and channel 8—down the priority order because the channel was contested. The Tulsa Broadcasting Company took out a full-page advertisement questioning why, if these groups sought to provide local service, they did not apply for Muskogee's other channel,
ultra high frequency (UHF) channel 66. Another application for channel 8 was received in November 1953 from Ashley L. Robison, who was selling a stake in
a station he owned in
Sacramento, California. The Tulsa Broadcasting bid was modified in early 1954 to specify a new general manager and studio site. In February 1954, just as hearings were to begin for channel 8 in Muskogee and channel 2 in Tulsa, Oklahoma Press Publishing announced it was withdrawing from the case; the
Daily Phoenix ran a front-page editorial declaring that the record now showed a city like Muskogee could not support a station on its own and that local businessmen were not supportive of the station they proposed, which they learned would be a "most hazardous venture". Robison followed suit weeks later; Tulsa Broadcasting settled with him and paid him $6,000 for the legal costs incurred in his application. This left Tulsa Broadcasting unopposed. FCC hearing examiner Millard French issued an initial decision in its favor, followed by a commission grant of the permit on April 8, 1954. Tulsa Broadcasting sought a call sign for the new station containing the letters TV and ended up with the call sign KTVX; Griffin discovered that the calls had been dormant since the S.S.
William S. Clark turned in its
signal code to the Customs Bureau of the
Treasury Department upon the ocean vessel's January 1947 retirement. Weeks after the FCC granted the permit, J. Elfred Beck, owner of fledgling UHF outlet
KCEB, filed a protest with the FCC. Beck alleged that the Concharty Mountain transmitter site would provide better service to Tulsa than to Muskogee and that it would overlap with other Griffin-owned properties, particularly
KWTV in Oklahoma City, as well as other Griffin holdings: KTUL, KFPW, and
KOMA radio, as well as
KATV in
Pine Bluff, Arkansas. KOTV owner Wrather-Alvarez Inc. and Arthur R. Olson, permittee for an unbuilt UHF station in Tulsa, submitted their own petitions that made very similar allegations against Tulsa Broadcasting two weeks later. On July 9, the FCC denied the protest petitions were invalid, as the grant was handed down after a hearing. All three petitioners appealed the ruling to the
D.C. Court of Appeals, which would deny their request to stay the construction of KTVX.
Early years KTVX began broadcasting on September 18, 1954, ramping up to a full 316,000 watts of power on November 30. It assumed the ABC affiliation shortly before launching, and it also aired programming from the
DuMont Television Network. DuMont and
NBC had previously been seen on KCEB when that station began in March, and NBC moved to channel 2 when
KVOO-TV began on December 5. KCEB suspended operation on December 10. In April 1955, Tulsa Broadcasting bought KCEB's studios on Lookout Mountain in Tulsa for use as an auxiliary facility for KTVX; KTUL radio moved in the next month. The earlier charges pertaining to KTVX's transmitter location resurfaced in April 1955, when KOTV owner General Television and KVOO-TV parent Central Plains Enterprises filed complaints requesting that the FCC force KTVX to cease representing itself as a Tulsa station or face a hearing. At the time, channel 8 identified as such or as a Muskogee–Tulsa station in on-air and print promotions. Station management replied that it saw nothing wrong in promoting itself as a Tulsa-market station and suggested that these and other issues raised in the complaint considered to be unfair trade practices should be appealed to the
Federal Trade Commission instead. The FCC dismissed the complaint on September 2; Tulsa Broadcasting admitted to failing to comply with
station identification rules but made assurances that it stopped such practices. The commission also admonished the station for exaggerating its coverage area in trade publications and reminded it that it must give "primary consideration" to Muskogee in its local programming. Two months later, KTVX began originating programs from the Tulsa studio. ==Transfer to Tulsa==