A
construction permit application to build a television station on UHF channel 30 was submitted to the
Federal Communications Commission (FCC) by a group called OKC-30 Television, LLC on July 30, 1996, with the callsign KAQS assigned to the license on September 27. The station's callsign was later changed to KQOK on August 17, 2000. The station signed on the air three months later on November 10, branded as "OK30", under the ownership of
Little Rock–based
Equity Broadcasting Corporation. Under Equity ownership, the station held a primary affiliation with
home shopping channel America's Collectibles Network (now
Jewelry Television), and also carried some religious programs and children's television series compliant with the FCC's
educational programming guidelines. For a brief period, KQOK also aired reruns of the classic western series
Bonanza and national newscasts produced by the
Independent News Network. In early 2004, Equity Broadcasting acquired
KUOK (channel 35) in
Woodward, and
low-power stations KCHM-LP (channel 36, now KUOK-CD) and K69EK (channel 69, now
Estrella TV affiliate
KOCY-LD on channel 48) in Oklahoma City, and KOKT-LP (channel 20, now defunct) in
Sulphur. On May 27 of that year, Equity sold KQOK to Oklahoma City-based Tyler Media Group, becoming the company's first television station property. Under Tyler Media, channel 30 became a
Telemundo affiliate on December 27, 2004; the station's affiliation switch had been delayed from an original target date of December 1. Equity had earlier switched the affiliations of KUOK and the low-power stations in Oklahoma City and Sulphur to
Univision on May 8, converting the latter three stations into
translator stations of KUOK. The station's callsign was also changed to KTUZ-TV (after its sister radio station
KTUZ-FM [106.7 FM], which maintained a
Regional Mexican music format). To accommodate the station's plans to launch local programming catering to Oklahoma's Latino community, Tyler Media expanded the company's existing Shields Boulevard facility, constructing two production studios for use for KTUZ's news and public affairs programming, and a third, larger studio for varied usage, including possible use for
town hall events. The company also hired around ten employees to help manage KTUZ-TV's operations. Prior to the analog television shutdown, KTUZ-TV's analog and digital signal patterns offered different coverage across
Central Oklahoma; the station's analog transmitter was located near SE 179th and East Westminster Drive in northeastern
Cleveland County, near
Moore. It provided city-grade coverage to Norman and Moore, but only provided
"rimshot" coverage to Oklahoma City proper. Its analog signal was marginal at best in central portions of the city (especially in suburbs such as
Forest Park,
Nichols Hills and
Spencer), and could not be seen at all in many of the northern suburbs (such as
Edmond). Despite this, the station did not offer a low-power repeater to give it a city-grade signal throughout the immediate Oklahoma City area. The digital signal, however, provides city-grade coverage to the entire
Oklahoma City metropolitan area as that transmitter is located in the northeast side of the city, where most of the market's television stations maintain their transmitters. On April 16, 2009, in a bankruptcy auction held by Equity Media Holdings following the withdrawal of an offer to sell the stations and Equity-owned stations in five other markets to
Luken Communications, Tyler acquired KUOK and its translator stations for $800,000, which created a
duopoly with KTUZ-TV and the third television duopoly in the Oklahoma City market (after the combinations of
NBC affiliate
KFOR-TV [channel 4] and then-
MyNetworkTV affiliate
KAUT-TV [channel 43, now a
CW owned-and-operated station] and
Fox affiliate
KOKH-TV [channel 25] and then-CW affiliate
KOCB [channel 34, now an
independent station]). The deal, which was approved by the FCC on July 1, placed KUOK in the unique position of being the junior partner in a duopoly with a Telemundo-affiliated station, a rarity given that Univision is the longer established and, on a national level, higher rated of the two networks. ==Programming==