The station
signed on the air on July 31, 1965. Its original
call sign was KWHO-FM, the
sister station to KWHO 860 AM (now
KKAT). The stations had studios on East 2nd Street. Because the AM station was a
daytimer, required to go off the air at night, KWHO-FM was able to keep their
simulcast programming going into the evening. By the 1970s, the two stations had separate programming. KWHO-FM began airing an
automated Top 40 format. KWHO-FM was broadcasting at 37,000 watts but with a
tower at minus 93 feet. So its reach was only in and around Salt Lake City. In 1984 the station had a
soft adult contemporary format and was known as KLTQ-FM. Then in 1988, it switched its call letters to KLZX, becoming a competitor to
KRSP-FM and carried a
classic hits and
classic rock format. On September 13, 2022, KUBL was rebranded as "93.3 The Bull". In January 2023,
The Lexi and Banks Morning Show was dismissed. The current wake-up program is
The Jesse James Morning Show. ==Awards and nominations==