KUJ-FM signed on the air in 1996. It began with a
rhythmic adult contemporary format. It originally was the sister station to
KUJ 1420 AM. The two stations still share
call letters but are no longer co-owned. In 1999, under the direction of Program Director Dave Hilton, KUJ-FM shifted from Rhythmic to Mainstream CHR, thus garnering the station its highest 18-34 ratings ever. Unable to sell the station's high ratings, New Northwest Broadcasters, under the direction of Scotty Brink and Jeff Jacobs, shifted KUJ-FM back in a rhythmic direction in the Spring of 2002. KUJ-FM returned to Mainstream CHR in March 2007. It competes with 105.3
KONA-FM in
Kennewick, Washington, for Top 40 listeners. ==See also==