The Kula ring is a classic example of
Marcel Mauss' distinction between gift and commodity exchange.
Melanesians carefully distinguish
gift exchange (Kula) and
market exchange in the form of barter (
gimwali). Both reflect different underlying value systems and cultural customs. The Kula, Mauss wrote, is not supposed to be conducted like
gimwali. The former involves a solemn exchange ceremony, a "display of greatness" where the concepts of honour and nobility are central; the latter, in contrast, often done as part of Kula exchange journeys, involves hard bargaining and serves purely economic purposes. Kula valuables are inalienable in the sense that they (or an equivalent object) have to be returned to the original owner. Those who receive them can pass them on as
gifts, but they cannot be sold as
commodities (except by the one who owns them as
kitoum). Malinowski, however, highlighted the unusual characteristics of these "gifts". Malinowski placed the emphasis on the exchange of goods between
individuals, and their
non-altruistic motives for giving the gift: they expected a return of equal or greater value. In other words,
reciprocity is an implicit part of gifting; there is no such thing as the "free gift" given without expectation. Mauss, in contrast, emphasized that the gifts were not between individuals, but between representatives of larger collectivities. These gifts were, he argued, a "total prestation" (see
Law of obligations) and not a gift in the Western sense of the word. They were not simple, alienable commodities to be bought and sold, but, like the
Crown Jewels of the United Kingdom, embodied the reputation, history, and sense of identity of a "corporate kin group", such as a line of kings. Given the stakes, Mauss asked "why anyone would give them away?" His answer was an enigmatic concept, "the spirit of the gift". A good part of the confusion (and resulting debate) was due to a bad translation of that phrase. Mauss appeared to be arguing that a return gift is given to keep the very relationship between givers alive; a failure to return a gift ends the relationship and the promise of any future gifts. Jonathan Parry has demonstrated that Mauss was arguing instead that the concept of a "pure gift" given altruistically only emerges in societies with a well-developed
market ideology, such as the West and India. Mauss' concept of "total prestations" was further developed by
Annette Weiner, who revisited Malinowski's fieldsite in the Trobriand Islands. Her critique was twofold: first, Trobriand Island society is
matrilineal, and women hold a great deal of economic and political power. Their exchanges were ignored by Malinowski. Secondly, she developed Mauss's argument about reciprocity and the "spirit of the gift" in terms of "
inalienable possessions: the paradox of keeping while giving." Weiner contrasts "moveable goods" which can be exchanged with "immoveable goods" that serve to draw the gifts back (in the Trobriand case, male Kula gifts with women's landed property). She argues that the specific goods given, like Crown Jewels, are so identified with particular groups that, even when given, they are not truly alienated. Not all societies, however, have these kinds of goods, which depend upon the existence of particular kinds of
kinship groups. French anthropologist
Maurice Godelier pushed the analysis further in
The Enigma of the Gift (1999).
Albert Schrauwers has argued that the kinds of societies used as examples by Weiner and Godelier (including the Kula ring in the Trobriands, the
potlatch of the
indigenous peoples of the Pacific Northwest, and the
Toraja of
South Sulawesi,
Indonesia) are all characterized by ranked aristocratic kin groups that fit with
Claude Lévi-Strauss' model of "
House Societies" (where "House" refers to both noble lineage and their landed estate). Total prestations are given, he argues, to preserve landed estates identified with particular kin groups and maintain their place in a
ranked society. == See also ==