Kurchi Madathapetti

The "Kurchi Madhathapetti" and the extended phrase became popular from a video that became viral and popular on the internet. In the video, a man used this phrase with an expletive word. There was an initial backlash from the audience to use such vulgar phrases in the lyrics. == Critical reception ==

ETV Bharat stated that, "The latest song from Guntur Kaaram is a vibrant display of Mahesh and Sreeleela's dance prowess coupled with infectious rhythm", further calling it "all-encompassing musical piece". The Hans India opined that the lyrics written by Ramajogayya Sastry evoke a sense of nostalgia with pharses like "Rajahmundry Raaga Manjari" and "Thooniga Nadumulona Thootaletti," reminiscent of the classic mass films from the 1980s, popularized by actor Krishna, father of Mahesh Babu. == Music video ==

Background and production Sekhar has choreographed the dance sequences. Rashmi Gautam has denied rumours of being cast to perform in the song. During an interview with The Times of India, Poorna told that she was hesitant about accepting the offer because of the weight gained after her pregnancy. She further told that she was prepared to face some negative comments about the song. Synopsis The music video is a direct clip from the scenes in Guntur Kaaram. The scenes primarily feature Mahesh Babu, Sreeleela and Poorna. == Commercial performance ==

"Kurchi Madhathapetti" was one of the fastest video song to reach 30 crore (300 million) views milestone in 133 days, surpassing the "Arabic Kuthu". The full video song has over 60 crore (602 million) views on YouTube, while the lyrical song which was released first, has 12.7 crore (127 million) views. == Impact ==

The hook-step performed by Mahesh Babu and Sreeleela received widespread popularity resulting in multiple recreated music videos on various short form video platforms such as Instagram Reels. These recreations were also made by various celebrities. The song was played during the game halftime in a National Basketball Association match at the Toyota Center in Houston, Texas, United States. Pavaman Suraj of Pinkvilla called it "foot-tapping", with a particular praise for Sreeleela's dance in the music video, and included it in the "top 5 viral foot-tapping South Indian songs". == Credits and personnel ==

Credits adapted from YouTube. • Thaman S composer, arranger and programmer • Ramajogayya Sastry lyrics • Sahiti Chaganti vocals and vocal supervisor • Sri Krishna vocals • DJ Harish Koo Ku Ku Ku Koo mashup • Osho V. Shashank additional programmer • Siddanth Mishra additional programmer • Sruthi harmony • Ranjani harmony • Pratyusha harmony • Vaagdevi harmony • Adviteeyaa harmony • Shruthika harmony • Anusha harmony • The Gongura Band percussion • Chiru additional raw old tapes • Ganesh additional raw old tapes • P Subhani mandolin and strings • Sandilya low vio bows • Lalit Kumar flute • Shadab Rayeen mix engineer and mastering engineer • Manigandan K musicians co-ordinator • Raghu Seenu studio manager • Sridhar studio manager • Raju Ranjith Lingam studio assistant • Pavan studio assistant == Charts ==