KVRX's slogan is "None of the Hits, All of the Time," and more recently, "Your Texas Independent Music Authority." Both refer to the station's alternative programming. KVRX's format includes music, news, sports, and community programming, including the popular "Local Live" segment that airs every Sunday from 10 to 11 p.m. CST. "Local Live" features both local and nationally touring musical acts in live, in-studio broadcast performances and interviews. KVRX only plays music that is not featured on commercial media outlets, and the varied community programs cover local, national, and worldwide issues that often do not get covered in mainstream print and broadcast outlets. Notable artists that have performed on "Local Live" to later gain greater recognition include
The Black Keys,
Spoon,
...And You Will Know Us by the Trail of Dead,
Death Cab For Cutie,
Ratatat,
Shearwater,
Kinky Friedman,
Acid Mothers Temple,
Animal Collective,
Explosions in the Sky,
Mitski, and
Daniel Johnston. Another program nearly as old as the station itself is "Lone Star Lullabies," which features a playlist of all-Texas music. In addition to its radio programming, KVRX maintains an active presence in the Austin independent music scene by organizing live concerts and official shows, including during the
South by Southwest music festival each spring. The station's Music Directors produce a weekly "Topless 39" chart that tracks the 39 albums receiving the most plays that week. In 2010, the station launched its own dedicated YouTube channel. In 2019, the station hosted its very first music festival named KVRX Fest, the largest ever student-run music festival. It featured two days of live music split between Austin venues Cheer Up Charlies and Symphony Square. Notable artists include
Frankie Cosmos,
Fat Tony,
Drab Majesty, and Video Age, among others. KVRX has been described as a "nationally respected station and blueprint for many other college frequencies." KVRX is part of
Texas Student Media (officially Texas Student Publications), an auxiliary establishment of the University of Texas and the largest student media operation in the United States. KVRX is funded by underwriting, fundraising events, an annual pledge drive, listener contributions, and sponsored public service announcements. ==Local Live==