In 1975, the station first
signed on as
KPUB-FM. It was owned by the Quixote Broadcasting Company and it
simulcast its
sister station,
AM 1480 KPUB (now
KIXD). The two stations aired a
country music format. Because KPUB was a
daytimer, listeners could tune into KPUB-FM after sunset to continue hearing the station. In 1978, KPUB-FM was acquired by Radio Colorado Springs. The new owners changed the
call sign to
KYNR, launching a
beautiful music format. In 1983, the studios were moved to Colorado Springs, as KYNR adopted the
KVUU call letters, "K-View" moniker, and
adult contemporary music format. The station was owned by the
Peoria Journal Star newspaper until it was acquired by Triathlon Broadcasting Of Colorado Springs in 1996. In 1999, Triathlon was acquired by AM/FM, Inc. (later absorbed into
Clear Channel Communications, a forerunner of current owner iHeartMedia); at about the same time, KVUU evolved into a
Hot AC format. In the Summer of 2005, it rebranded itself as "My 99.9" playing hits from the 1970s, 1980s, 1990s and 2000s. In 2007, it dropped the 70s and most 80s hits, evolving towards an
Adult Top 40 format to compete with
Top 40/CHR leader
KKMG. KVUU played hits from the 2000s and current music on the
Hot AC charts, along with contemporary hit songs not usually heard on Hot AC stations, including some
Rap music and
R&B titles. On March 7, 2008,
Radio & Records moved KVUU from the Hot AC panel to the
Top 40/CHR panel, in part due to its conversion to a CHR direction. In addition,
Mediabase also started listing KVUU as a Top 40/CHR reporter as well. In the 2010s, KVUU moved back to a
Hot AC format. ==References==