Minogue stated that she first appreciated wine when she travelled to France at the age of 21, with her boyfriend at the time, Australian musician
Michael Hutchence of rock band
INXS. Minogue first considered launching a wine brand in 2017, when she was recording her fourteenth studio album
Golden (2018) in
Nashville,
Tennessee. Minogue developed her range of wines with Australian businessman Paul Schaafsma, CEO of English distributor Benchmark Drinks, who has also developed wines for other celebrities such as English musician
Gary Barlow and Scottish chef
Gordon Ramsay. The brand was launched on 28 May 2020, to coincide with Minogue's 52nd birthday. Kylie Minogue Wines was introduced in the United States in June 2022. In celebration of the launch, Minogue held an intimate jazz performance at the
Carlyle Hotel in
New York City, a hotel which serves Minogue's wines in its restaurants and bars. ==Commercial reception==