L. Strauss & Co. was a distinctly upscale department store chain headquartered in Indianapolis, Indiana. The store was founded in 1853 and declared bankruptcy 140 years later in 1993. The store originally was named the Eagle Clothing Company. Eagle Clothing became one of the city's retailing leaders and reportedly pioneered in the use of fixed prices for customers. In 1879, Leopold Strauss acquired the store and later changed the name to L. Strauss and Company.