Running in the freight business, the company was not competing for passenger fares. Instead the new firm's main competition came from George T. Willey, a Seattle hay and
grain merchant. As business increased, the four partners bought another steamer, the
Annie M. Pence. Willey then joined with the four original partners and they incorporated the business as the La Conner Trading and Transportation Company. An economic depression called the
Panic of 1893 hit the company hard, and things got worse when the company's other hay steamer, the uninsurable
Anna M. Pence, was also destroyed by fire. Green had the idea to purchase a new boat, which he would name after the builder, which he concluded would save up to $2,000 off the price of the boat. Builders were willing to build for less if the completed vessel were to be named after the builder, as it would function as a floating advertisement. In this way, the company acquired the
T.W. Lake built by the shipbuilder of the same name. The
Lake was purpose-built to move freight, and included a winch to lift cargo up to piers, regardless of the state of the tide. ==Expansion of business==