La Luz de Jesus Gallery was established in 1986, in
Los Angeles, California by entrepreneur and art collector
Billy Shire. The original gallery was located in a bright pink building on
Melrose Avenue, upstairs from Shire's retail store
Soap Plant / Wacko. As Melrose Avenue became increasingly gentrified, the gallery was relocated to the Los Feliz district on
Hollywood Boulevard near
Vermont Avenue. The early years of La Luz de Jesus gallery, before its relocation to Hollywood Boulevard, coincide with the Golden Age of Lowbrow. In April 2005, Shire opened a sister gallery, Billy Shire Fine Arts, in
Culver City, California, which closed in 2010. ==Mission and influence==