Laboe made his professional radio debut in 1943 on
KSAN in San Francisco, while stationed at Treasure Island. He obtained the job because he had a
first-class radiotelephone license and the station had been depleted of staff in order to meet wartime demands. During this period he changed his last name to "Laboe," which had been derived from the station manager's secretary's name, because "it sounded catchier" Laboe returned to Southern California, obtaining work at
KCMJ in
Palm Springs. He acquired the nickname "As Long as He Lasts" because of a
publicity stunt he participated in February 1948, wherein he hosted a "120-hour talkathon" for charity. He allowed himself only brief rests that lasted no more than 15 minutes. He later returned to Los Angeles and began his time at
KPOP. While working at
KPOP, Laboe got the idea to take his show on the road and broadcast live from the local Scrivner's Drive-In, on Cahuenga and Sunset. Teenagers would come to the drive-in and hang out, and give live on-air dedications for songs. Laboe began to make a list of the most frequently requested songs. People would often call in who had just gone through a breakup and would ask him to play love songs to help win back their significant others. As the popularity grew, Laboe found a promoter and a ballroom east of Los Angeles, and through that the El Monte dance hall was formed. With the live radio show going, he had the audience and the lists of requests. He began to turn that concept into an album titled
Oldies But Goodies, a term he trademarked. In 1959, Laboe formed record label
Original Sound Records to promote new musical talent he discovered. In 1959 the label released two instrumental hit songs: "
Teen Beat", the breakout hit by
Sandy Nelson and "
Bongo Rock" by
Preston Epps. Laboe also received writing credit on both songs. Later he moved to
KXLA (subsequently KRLA), where he stayed for many years. In the 1990s, Laboe worked for radio station KGGI. ==Social impact to Los Angeles==